Partner Marketing Manager
About this role
Headquarters: United States, Remote
Our Mission:
6sense's mission is to multiply what matters: growth, retention, and efficiency.Ā We envision a future where companies, teams and people reach their full potential.
Our People:
People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Ā Every 6sensor plays a part in deļ¬ning the future of our industry-leading technology.Ā 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.Ā We want 6sense to be the best chapter of your career.Ā
As our Partner Marketing Manager you will be responsible for turning strategic partnerships into a measurable pipeline motion- building the co-marketing programs, and partner activation strategies that help communicate the power of 6Sense alongside our key partners. This is aĀ builder'sĀ role for someone who wants to own a meaningful piece of how 6sense grows, and who understands that great partner marketing sits at the intersection of relationship depth and disciplined execution.Ā
Responsibilities:Ā
- Joint Go-to-Market Programs
Build and run co-marketing programs with strategic partners,Ā from end to end: partner alignment, asset development, campaign execution, field activation, and measurement. Own the pipeline contribution from partner marketing activity and be accountable for reporting it clearly.Ā - Joint Events and Activations
Own the partner presence at key industry events (including our own,Ā BreakThrough), co-hosted webinars, and joint field programs. CoordinateĀ logistics, messaging, and follow-up across both sides of the partnership to make sure activations generateĀ pipeline.Ā - Partner Relationships
Serve as the primary marketing counterpart to partner marketing and alliances teams at key accounts. Build the kind of working relationships where partner counterparts are actively seekingĀ us out. CreateĀ opportunitiesĀ for 6sense toĀ co-present at jointĀ events, andĀ develop the trust that makes joint programs move faster.Ā - Partner Marketing Metrics
Define what success looks like for partner marketing at 6sense,Ā working with marketing operations toĀ build the reporting infrastructure to measure it, and communicate results to marketing leadership and BD stakeholders on a regularĀ cadence.Ā - Performance MeasurementĀ
- Partner-Sourced Pipeline
Volume and velocity of pipeline generated through co-marketing programs and partner activations, tracked with clear attribution.Ā - Partner Marketing Engagement
Depth of engagement from partner counterparts: co-investment in programs, co-branded content produced, joint events executed, and partner-sourced leads generated.Ā - Enablement Adoption
Usage and effectiveness of partner-facing enablement materials, measured by partner sales team feedback and co-sell conversation rates.Ā - Program Execution Quality
On-time, on-brief delivery of co-marketing programs - with the partner relationship strengthened as a result.Ā
Competencies and Behaviors:Ā
- Influence Without AuthorityĀ Operates effectively in an environment where the people you most depend onĀ (partner counterparts, internal sales, product marketing)Ā don'tĀ reportĀ into the same leadership.Ā BuildsĀ alignment through credibility and relationships.Ā
- Revenue-First ThinkingĀ Connects every program to pipelineĀ and revenue.Ā Doesn'tĀ measure success by content produced or events run. Asks "what did this produce?" andĀ buildsĀ programs that are designed to answer that question.Ā
- Partner-Facing PresenceĀ Comfortable representing 6sense externally. Shows up in partner conversations with enough confidence and preparation to be a genuine asset in theĀ room.Ā
- Execution DisciplineĀ Manages the complexity of co-marketingĀ at pace. Gets joint programs across the finish line even when approval chains areĀ complex.Ā
- Cross-Functional Orchestration Works fluidly across product marketing, demand generation, content, field marketing, and BD to bring partner programs to life.
Educational and Experience Requirements:
- 5 or more years in B2B marketing, with at least 2 years in a field marketing role, partner marketing, alliance marketing, or ecosystem marketing role where you owned outcomes and field programs.Ā
- Experience working directly with external partner stakeholders. You haveĀ presented toĀ partner leadership, negotiated co-marketing agreements, andĀ maintainedĀ productive relationships through disagreements.Ā
- A clear point of view on how to measure partner marketing impact, including how to handle theĀ attributionĀ ambiguity that comes with the territory.Ā
- Familiarity with the B2B SaaS technology ecosystem: how ISV partnerships, technology integrations, and co-sell motions work in practice.Ā
Ā
Base Salary Range: $83,317.50 - $122,199.00. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6senseās total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6senseās board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote
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Our Benefits:Ā
Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. Weāll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our oļ¬ces.Ā
We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.Ā
Equal Opportunity Employer:Ā
6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com.Ā
We are aware of recruiting impersonationĀ attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@6sense.comĀ
To apply: https://weworkremotely.com/remote-jobs/6sense-partner-marketing-manager
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