Partner Campaigns Liaison

Since 1998, we've been on a mission to reshape how players interact with their favorite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries. 

We are always there to lend a hand to video games developers and publishers by offering a wide range of solutions: from art and audio to testing, localization and finally - Player Engagement - which is one of the fastest-growing Service Lines at Keywords Studios.  Player Engagement provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry. 

Join us in our mission to build engaging player communities and offer outstanding experiences! 🎮🔥

Role overview:

The Partner Campaigns Liaison is responsible for supporting and scaling campaign operations across a diverse portfolio of gaming titles. Serving as the central operational hub for creator campaigns, this role owns the end-to-end execution, data tracking, and cross-functional coordination of social media initiatives. By leveraging advanced data analysis, social media platform expertise, and strong brand intuition, the Liaison ensures that campaign investments are optimized, brand-safe, and strategically aligned.

SCOPE OF ROLE:

• Operational Execution: Support the end-to-end operational pipeline for creator campaigns across YouTube, Meta, and TikTok following initial training.
• Data & Budget Management: Build, maintain, and monitor tracking spreadsheets to keep spend on target across multiple titles and flag budget pacing issues early.
• Briefing & Brand Guidelines: Coordinate creator materials, including organizing talking points, setting up attribution mechanisms (rewarded deep links, promo codes), and ensuring content respects IP brand guidelines across distinct titles.
• Performance Analysis: Evaluate performance metrics across campaign funnel stages to support rapid, data-driven operational decisions.
• Stakeholder & Agency Coordination: Serve as an organized liaison between internal teams (UA/performance marketing) and external agency partners to keep campaign deliverables moving on schedule.
• Creator Vetting: Execute operational checks on creator channels for brand safety, audience quality, and content compliance.

SKILLS, KNOWLEDGE AND ABILITY

• Spreadsheet & Numerical Mastery: Exceptional skills in Google Sheets and Excel (advanced formulas, data organization, metric tracking); experience with Looker or MMPs is a strong plus.
• Data Reporting & Presentation: Strong ability to synthesize campaign data into clear, actionable reports and dashboards for cross-functional stakeholders.
• Social Media Fluency: A strong understanding of how content works on YouTube, Meta, and TikTok.
• Brand Communication Instincts: An inkling for brand voice, clear communication, and evaluating tone and messaging in briefs or creator content.
• Aptitude for Learning: Eagerness and ability to quickly absorb domain knowledge around CPM benchmarks, creator negotiation, and user acquisition goals through guided training.
• Project Management & Context-Switching: Strong prioritization skills with the ability to manage competing timelines across multiple gaming portfolio titles.
• Communication: Clear, crisp communication skills to handle cross-departmental alignment.

What do we offer?

Keywords Studios is dedicated to following a well-established Equal Opportunities Policy. We endeavor to create a workplace which provides equal opportunities for all employees and potential employees.

Benefits:

• HMO and Life Insurance
• Paid Time Offs and CTO
• Non-taxable Allowances
• Annual Wellness Subsidy

Phases of our recruitment journey:

• You send us your application with your updated resume.
• After reviewing your candidacy, we'll invite you to our online language assessment (English) to better evaluate your written skills. Our language test will require typing, so we would encourage you to take it on a computer and make sure you have the keyboard in your language settings to facilitate its completion. Check your inbox to find the test invitation and keep your phone close!
• Once you submit your test, the assessment will take approximately 48-72 hours to be evaluated.
• If you pass the language test, we’ll invite you for the online Interview via MS Teams with one of our Talent Acquisition Specialists. It’s a perfect chance to exchange questions and get to know each other better.
• If you pass the initial interview with TA, your profile (CV and Language Test) will be sent over to the hiring manager for further review. From there, we'll know if they'd be interested to setup a final interview with you.
• We'll proceed then to the job offer if your final interview goes well. Note that it will be a panel interview with some of our Operations Managers.
• At the end of our journey - hopefully you will receive an offer and become our new Keywordian!

Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you're interested in joining our team, we highly encourage you to apply.

That would be it from us - now we are waiting for your move!

#imaginemore

By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.

Role Information: EN

Studio: KWM

Location: Asia Pacific, Philippines, Pasig

Area of Work: Player Engagement

Service: Engage

Employment Type: Full Time, Permanent

Working Pattern: Onsite/Hybrid