Paid Media Specialist
Bullseye Strategy
Paid Media Specialist
Benzinga· Media
About this role
We are seeking a detail-oriented and results-driven Paid Media Specialist with proven expertise in Google Ads and Bing Ads to join our Performance Marketing team. The ideal candidate will be responsible for planning, implementing, and optimizing paid search campaigns to maximize ROI and meet marketing objectives. This role requires a strategic thinker who can analyze campaign performance data and make data-driven decisions to improve results continuously.
Key Responsibilities
1. Campaign Strategy & Execution
- Develop and execute paid media strategies across Google Ads and Bing Ads platforms.
- Conduct keyword research and audience targeting to structure campaigns effectively.
- Set up campaign parameters (bidding, budgets, ad groups, targeting) based on strategic goals.
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2. Optimization & Performance Management
- Perform ongoing campaign optimizations (adjust bids, update keywords, refresh creatives) to improve ad performance and ROI.
- Identify growth opportunities and recommend new strategies to expand reach and visibility.
- Implement A/B testing for ad copy, landing pages, and targeting methods to improve conversion rates.
3. Budget Management
- Monitor daily spend across all paid search channels to ensure campaigns are within budget.
- Forecast and allocate budgets to meet performance and business objectives.
- Provide regular budget pacing reports and recommendations for any necessary adjustments.
4. Analytics & Reporting
-Track, measure, and analyze campaign performance metrics (CPC, CTR, CPA, ROAS, etc.) using tools like Google Analytics, Google Ads, and Bing Ads reporting.
- Generate weekly, monthly, and quarterly reports on campaign performance, including insights and recommendations.
- Present findings to stakeholders, explaining complex data insights in an understandable way.
5. Cross-functional Collaboration
- Work closely with the marketing and creative teams to develop compelling ad copy and landing pages that align with brand guidelines.
- Collaborate with SEO specialists to ensure cohesive strategies that maximize overall search visibility.
- Coordinate with other departments (e.g., Sales, Product) to align campaign objectives with broader business goals.
6. Market & Trend Analysis
- Stay current with industry trends, platform updates, and best practices in search engine marketing.
- Conduct competitive analysis to identify opportunities for differentiation and growth.
- Propose new channels, platforms, or strategies for testing and potential scaling.
Qualifications & Skills
● Experience:
- 3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads.
- Demonstrated success in optimizing campaigns for both e-commerce and lead-generation environments is a plus.
● Technical Skills:
- Proficient with Google Ads, Bing Ads, Google Analytics, and other analytics/reporting tools.
- Strong understanding of PPC, keyword research, audience segmentation, and bidding strategies.
- Familiarity with conversion tracking (GTM, pixel implementation, etc.).
● Analytical Abilities:
- Advanced knowledge of Excel/Google Sheets for data manipulation and reporting.
- Ability to interpret large data sets and derive actionable insights.
● Soft Skills:
- Excellent communication and presentation skills.
- Detail-oriented, highly organized, and able to manage multiple projects simultaneously.
- A growth mindset with a passion for continuous learning and improvement.
Frequently Asked Questions
Is the salary disclosed for the Paid Media Specialist position at Benzinga?
The salary for this Paid Media Specialist role at Benzinga is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Paid Media Specialist job at Benzinga remote?
Yes, this Paid Media Specialist position at Benzinga is remote, with team members based in Detroit, MI. You can work from home or anywhere in the supported regions.
Is the Paid Media Specialist role at Benzinga full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Paid Media Specialist role in the Media department at Benzinga.
Which team or department does the Paid Media Specialist at Benzinga belong to?
This Paid Media Specialist position is part of the Media department at Benzinga. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Paid Media Specialist position at Benzinga?
Click the "Apply Now" button on this page. You will be redirected to Benzinga's official application portal hosted on breezy where you can submit your application directly.
When was the Paid Media Specialist job at Benzinga posted?
This Paid Media Specialist position at Benzinga was posted on Oct 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Paid Media Specialist
Benzinga
You'll be redirected to Benzinga's official application page on breezy.