Overseas Content Marketing Specialist

neteasegames· Droplets Studio Group
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📍 Bothell - Onsite; Irvine - Onsite; Mountain View-Onsite; Vancouver-Onsite

About this role

About Company:

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/

Job Responsibilities

  • Manage and operate overseas communities for multiple game titles across platforms such as Facebook, Twitter/X, TikTok, and Discord. Responsibilities include developing community strategies, managing content calendars, planning community activities, and monitoring and managing player sentiment.
  • Understand how overseas gaming communities operate and stay attuned to player preferences. Build the foundational community framework for new game launches in international markets, driving user acquisition, engagement, retention, and overall community health.
  • Continuously identify player needs and insights, and develop and execute creative content ideas based on the preferences of European and North American players as well as relevant local trends, with the goal of increasing content reach and engagement.
  • Demonstrate strong organizational skills and the ability to plan and execute both online and offline community activities. Manage the full lifecycle of campaigns and trending-topic initiatives, including planning, execution, and performance tracking.

Qualifications

  • Proficiency in English and Mandarin is required as this role involves regular collaboration with regional teams and Mandarin speaking stakeholders, including counterparts based in China.
  • Proficiency in an additional language such as Spanish or Portuguese is a plus.
  • Strong understanding of European and North American cultures, with clear insights into player audiences and the gaming industry.
  • Passionate about gaming; experience playing open-world games on PC or console is preferred.
  • Strong execution, communication, and coordination skills, with a good sense of quality and aesthetics when reviewing and refining creative assets and copy.
  • Able to perform well under pressure, with a strong sense of responsibility and a collaborative, team-oriented mindset.

Commitment to Equal Opportunity:
NetEase is an Equal Opportunity Employer committed to diversity in its workforce. We consider all qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other protected characteristic under applicable law. We also comply with applicable federal, state, and local laws regarding applicants with criminal histories. If you require reasonable accommodation due to a disability during any part of the application process, please email globaltalent@service.netease.com.

Data Privacy 

In order to administer our recruiting process, we collect and process certain information including personal information. For further information on what personal information we collect, how we use it and process it, please see our Candidate Privacy Notice.

 

Frequently Asked Questions

Is the salary disclosed for the Overseas Content Marketing Specialist position at neteasegames?
The salary for this Overseas Content Marketing Specialist role at neteasegames is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Overseas Content Marketing Specialist position at neteasegames located?
This Overseas Content Marketing Specialist role at neteasegames is based in Bothell - Onsite; Irvine - Onsite; Mountain View-Onsite; Vancouver-Onsite. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Overseas Content Marketing Specialist at neteasegames belong to?
This Overseas Content Marketing Specialist position is part of the Droplets Studio Group department at neteasegames. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Overseas Content Marketing Specialist position at neteasegames?
Click the "Apply Now" button on this page. You will be redirected to neteasegames's official application portal hosted on greenhouse where you can submit your application directly.
When was the Overseas Content Marketing Specialist job at neteasegames posted?
This Overseas Content Marketing Specialist position at neteasegames was posted on Sep 3, 2026. Apply as soon as possible — early applications are often reviewed first.
Overseas Content Marketing Specialist
neteasegames
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