Media Trader - Family Care

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Job Description

The Media Trader role is a core executional pillar within Performance Marketing capability. This role exists to activate, optimize, and operate performance media programs with rigor and speed—turning strategy into measurable digital sales outcomes.

This role owns the day-to-day activation, in-platform management, pacing, optimization, and quality control of campaigns that support digital commerce growth for the Family Care organization.

Working closely with the Integrated Growth Leader, Retail Customer Teams, and national media traders, this role translates strategy into action by ensuring campaigns are launched accurately, managed consistently, optimized based on performance signals, and stewarded against governance and media buying standards.

Media Traders are deeply embedded in media platforms, data, and executional workflows, serving as the operating engine for performance delivery across retail media, eRetail search, paid social, programmatic, and affiliate ecosystems.

Key responsibilities

1) Performance Media Activation & Execution

• Activate and manage performance marketing campaigns across priority digital channels (e.g., retail media, eRetail search, paid social, programmatic).

• Execute campaign setup, launches, and ongoing optimizations in-platform, ensuring accuracy, speed, and consistency with strategy and objectives, in line with brand defined strategy.

• Own day‑to‑day trading activities including bid management, budget allocation, pacing, and impression delivery.

2) Optimization & Performance Management

• Continuously optimize campaigns in-platform based on performance data, platform signals, and learning agendas.

• Monitor KPIs such as ROAS, CPA, sales, conversion, and efficiency—identifying opportunities to improve outcomes across audience, creative, placements, and bids.

• Work with the IGL to operationalize optimization frameworks and ensure insights are actioned quickly.

3) Analytics, Reporting & Test Execution

• Execute testing plans (creative, audience, bid strategy, landing page) including A/B tests and incremental experiments.

• Support tagging strategy, QA, and data capture to ensure performance measurement is accurate and actionable.

• Contribute to performance reporting and learning readouts by translating data into clear observations and implications.

6) Policy, Stewardship & Governance

• Ensure all performance marketing execution adheres to P&G media buying principles, governance, and stewardship standards.

• Follow established trading playbooks, QA processes, and documentation standards.

• Support operational discipline through consistent workflows, naming conventions, and platform hygiene.

Success in this role:

• Campaigns are launched on time with high executional quality.

• Performance is actively managed and improved through disciplined pacing, bid management, and optimization.

• Tests are executed cleanly, with results clearly documented and shared.

• Data is trustworthy, tagging is accurate, and reporting supports confident decision-making.

• Strong partnership with National Media Traders and other Retail Media Traders to enable faster learning loops and better business outcomes.

• Governance, stewardship, and media buying standards are followed consistently.

Job Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Media Operations or a related field.

• Comfortable working fast, with a high attention to detail and iterating based on performance signals and test results.

• Collaborative mindset with the ability to work effectively across strategy, creative, analytics, and agency teams.

• Self‑directed, dependable, and able to manage multiple campaigns and priorities simultaneously.

• Curious, proactive, and motivated to continuously improve performance outcomes.

• Ability to work onsite in Cincinnati, OH based office on a hybrid schedule.

Preferred:

• Experience in one of the following areas: Digital Commerce, retail media, or paid search (Amazon experience strongly preferred).

• Hands-on experience managing search campaigns within major eRetail platforms in US and Canada.

• Strong analytical skills with the ability to interpret performance data and translate insights into action.

• Proficiency in Excel and performance reporting tools.

Compensation for roles at P&G varies depending on a wide array of equal opportunity factors including but not limited to the specific office location, role, degree/credentials, relevant skills, and level of experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise. 

Our company is committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

P&G participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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