Network Security Engineer -Dammam, KSA
DeepSource Technologies
Marketing Specialist B2B - Cairo, Egypt
About this role
We are looking for a results-driven B2B Marketing Specialist with proven experience generating qualified leads for IT services companies. This role is focused on building a predictable pipeline of business opportunities across the MENA region by targeting technology decision-makers such as CTOs, IT Directors, CIOs, CISOs, and Procurement Managers.
The ideal candidate understands how to combine outbound and inbound marketing strategies to generate measurable business opportunities—not just website traffic or social media engagement.
Key Responsibilities
- Develop and execute B2B lead generation strategies for IT services.
- Build targeted campaigns aimed at enterprise decision-makers across the MENA region.
- Generate Marketing Qualified Leads (MQLs) and support their conversion into Sales Qualified Leads (SQLs).
- Plan and manage multi-channel campaigns using LinkedIn, email marketing, webinars, content marketing, SEO, paid advertising, and Account-Based Marketing (ABM).
- Create compelling messaging tailored to different buyer personas.
- Work closely with Sales and Business Development teams to improve lead quality and conversion rates.
- Optimize landing pages, lead magnets, and marketing funnels.
- Track campaign performance and continuously improve ROI through data analysis.
- Monitor industry trends, competitors, and emerging marketing opportunities within the IT services market.
- 4+ years of B2B marketing experience, preferably within an IT services, software, cloud, cybersecurity, or digital transformation company.
- Proven success in generating qualified B2B leads.
- Experience marketing to enterprise technology decision-makers.
- Strong understanding of demand generation and lead nurturing.
- Hands-on experience with LinkedIn campaigns, email outreach, CRM platforms, and marketing automation tools.
- Excellent analytical skills with experience measuring campaign performance.
- Strong written and verbal communication skills in English. Arabic is a plus.
- Experience targeting customers across the MENA region is highly preferred.
Key Performance Indicators (KPIs)
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Number of booked sales meetings
- Cost per Qualified Lead (CPL)
- Lead-to-opportunity conversion rate
- Pipeline value generated
- Campaign ROI
- Email response and LinkedIn engagement rates
Frequently Asked Questions
Is the salary disclosed for the Marketing Specialist B2B - Cairo, Egypt position at DeepSource Technologies?
The salary for this Marketing Specialist B2B - Cairo, Egypt role at DeepSource Technologies is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Specialist B2B - Cairo, Egypt position at DeepSource Technologies located?
This Marketing Specialist B2B - Cairo, Egypt role at DeepSource Technologies is based in Cairo, Cairo Governorate, Egypt. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Specialist B2B - Cairo, Egypt role at DeepSource Technologies full-time or part-time?
This is listed as a Full time position. It is posted as a Marketing Specialist B2B - Cairo, Egypt role at DeepSource Technologies.
How do I apply for the Marketing Specialist B2B - Cairo, Egypt position at DeepSource Technologies?
Click the "Apply Now" button on this page. You will be redirected to DeepSource Technologies's official application portal hosted on workable where you can submit your application directly.
When was the Marketing Specialist B2B - Cairo, Egypt job at DeepSource Technologies posted?
This Marketing Specialist B2B - Cairo, Egypt position at DeepSource Technologies was posted on Jul 13, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Specialist B2B - Cairo, Egypt
DeepSource Technologies
You'll be redirected to DeepSource Technologies's official application page on workable.