Marketing Specialist, APAC - B2B Software
About this role
We're looking for a Marketing Specialist, APAC for our flagship B2B SaaS software portfolio. You will report to the Marketing Director.
You will collaborate closely with APAC and Middel East Sales leaders to develop and execute quarterly and annual marketing plans, ensuring regional initiatives align with global marketing priorities and support business growth objectives.
This is a Permanent Full-Time position, to be based in Shenton Way, Singapore (hybrid working arrangements, working from home 3 days per week).
ABOUT THE ROLE
Develop and execute a field marketing plan in line with overall business objectives for the APAC region.
Conduct in-depth market research to comprehend regional trends and competitive landscapes, shaping targeted marketing campaigns.
Implement comprehensive ABM campaigns, covering emails, nurturing, webinars, events, landing pages, and digital advertising, to drive lead generation and support sales efforts.
Collaborate closely with the content and product marketing team to craft compelling and personalized materials, ensuring messaging resonates with the target audience.
Foster seamless alignment between marketing and sales efforts by working closely with local sales teams, channel partners, and other stakeholders.
Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives, continuously optimizing strategies for improvement.
ABOUT YOU
3+ years of B2B marketing experience; experience in a software, SaaS, cloud, or technology company is highly preferred.
Experience with marketing automation and CRM platforms (e.g., Marketo, Eloqua, HubSpot, Salesforce) is highly preferred.
Strong English communication, project management, and organizational skills.
Proven ability to collaborate across teams and influence stakeholders.
Results-driven mindset with a focus on measurable business outcomes.
Ability to travel across APAC, with approximately 30% travel required.
ABOUT US
Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180countries, maintains operations in over 40 countries, and employs approximately21,100 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. More at www.wolterskluwer.com.
We believe that great people deserve great support. You’ll enjoy:
Competitive compensation package
Medical coverage for you and your family
Flexible working hours and Work-from-Anywhere options to support better work-life balance
Learning & development opportunities to grow your career
Paid annual leave and volunteer time off
A comprehensive wellness program
A stable, global organization with strong market recognition and continuous innovation
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
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