Marketing Specialist

Job Description:

The Marketing Specialist will participate and support the analysis, development, and implementation of marketing strategies to achieve profitable revenue growth. This exciting position will work closely with the Marketing Team, Product Managers, and Sales Team on developing and executing marketing initiatives for existing and new Hobart Brothers’ products by developing educational tools, marketing collateral, and promotions.

This role will support the accelerated growth segments within Hobart Brothers. He/she will be based in Troy, Ohio, and report to the Commercial Director.

 Core Responsibilities:

• Effectively communicate strong value propositions to end users, distributors, and the ITW Sales team. Develop marketing programs and promotions that emphasize Hobart’s differentiation and addresses customer pain points.
• Support product launch efforts through development of messaging, campaign materials, and go-to-market activities.
• Develop sustained marketing programs and promotions to effectively communicate to target audiences: website, social media posts, trade shows, literature, road show, distributor events, etc.
• Understand and apply the principles of the ITW Welding selling model and provide tools and materials to support the sales team.
• Communicate across divisions to coordinate activities within the Industrial Platform, leveraging the associated marketing activities possible.  Leverage the capabilities of the ITW Enterprise Marketing team, brand, digital, research, and event management.
• Develop a culture that encourages integrity, respect, trust, shared risk, and simplicity.
• Live and breathe the 80/20 philosophy and thrive in a decentralized, entrepreneurial culture.      

Qualifications

• Qualified candidates must possess a bachelor’s degree.
• Proven ability to analyze current business and end-user needs.
• Team player with a positive attitude and high motivation.
• Thrive in a culture with a high degree of trust and accountability.
• Ability to build relationships among employees, distributors, and key end-users.
• Comfortable presenting and facilitating before internal and external audiences.
• Ability to succeed in a fast-moving environment that values an entrepreneurial spirit.
• Expected travel is approximately 30%.  
   

Preferred Qualifications:

• Bachelor’s degree in marketing or business.
• Experience developing content marketing (videos, articles, infographics) is a plus.
• Experience using design and editing software (ex. Adobe InDesign, Adobe Premier Pro) is a plus.
• Experience working with or adjacent to manufacturing processes such as welding or machining is a plus.

Compensation Information:

Market

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.