Marketing Manager, VH IW

Aditya Birla Group
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📍 BLR Yemalur, Karnataka, India
Marketing

About this role

Key Result Areas 

Supporting Actions

Impact the Brand Financials

  • Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
  • Negotiate with vendors to get the best rates for procuring marketing collaterals
  • Ensure timely vendor onboarding, PO release and invoice submission for all vendors

 

Understand, Define & Continuously track evolving consumer needs 


  • Define & track the targeted customer in terms of demographic & psychographic profile
  • Understand triggers influencing buying, buying process and shopping behavior

Develop Relationships with agency partners to build & execute Communication & Marketing plans 




  • Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
  • Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.
  •  Ensure timely delivery of artworks and see through the execution of the same.
  •  Ensure efficient Media Planning & Buying


Customer engagement

  • Plan the marketing Campaign Effectiveness
  • Track consumer feedback and relay the same to the relevant teams

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

  • Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
  • Build Marketing Plans and Budget for executing on agreed objectives
  • Innovate in marketing execution to build marketing cost efficiencies 


Efficiency in marketing processes

  • Agency Management
  • Athlete & Influencer management
  • Timely execution of all marketing collaterals
  • Timely Delivery of all merchandise to partners

Frequently Asked Questions

Is the salary disclosed for the Marketing Manager, VH IW position at Aditya Birla Group?
The salary for this Marketing Manager, VH IW role at Aditya Birla Group is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Manager, VH IW position at Aditya Birla Group located?
This Marketing Manager, VH IW role at Aditya Birla Group is based in BLR Yemalur, Karnataka, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
How do I apply for the Marketing Manager, VH IW position at Aditya Birla Group?
Click the "Apply Now" button on this page. You will be redirected to Aditya Birla Group's official application portal hosted on peoplestrong where you can submit your application directly.
When was the Marketing Manager, VH IW job at Aditya Birla Group posted?
This Marketing Manager, VH IW position at Aditya Birla Group was posted on Sep 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Manager, VH IW
Aditya Birla Group
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