Marketing Manager, Ischemic (Shanghai)

Position summary:

This position is responsible to develop marketing strategies, with the aim to capture and broaden Stryker’s market share in existing and potential markets and drive revenue growth.

Essential Duties & Responsibilities: (Detailed Description)

• Direct product management through the entire product life cycle including market needs, product registration, new product launch, product training, product promotion/advertising and product end of life.

• Develop product marketing strategies including product positioning, and product combination for tender bidding, product pricing, go-to-market strategies, and incentive plan for product promotion for specific product line.

• Designing and leading field and digital marketing campaign, physicians training courses for share gain and penetration

• Chasing local partnership to fulfill products portfolio gap

• Lead market research including identify customer needs, collect competitors’ information, study industry and market trend, perform market analysis and identify market opportunities.

• Oversee the development of marketing communication materials such as product brochures, PM News, and product posters etc. Provide product information to support the update of company website.

• Perform project management duties such as Target hospitals tracking, program tracking, budgeting, internal/external reporting.

Education & Experience:

• Degree holder in Marketing, Communication or Business Administration, or in Medicine or Biomedical Engineering. MBA preferred.

• At least five years experience in marketing role either as Marketing Manager or Product Marketing Manager with people management experience and marketing experience within medical device sector.

• A proven track record in developing and administering marketing programs; BD and digital marketing experience is a plus.

• Proficient in MS Office suite of products such as Word, Excel, Powerpoint

Physical & Mental Requirements:

• Excellent interpersonal and presentation skills

• Proactive to support both internal and external customers

• Proficient in both written & spoken English

• Able to develop clear & logical plans

• Ability to build relationships across all levels of the organization Able to develop clear & logical plans for self and/or others

• High level of responsibility

• Excellent leadership skills to lead a team

Leadership (People Management requirement)

• Allocate work, provide leadership, guidance and management to staff, and provide coaching, constructive feedback and short-and-long term development opportunities for subordinates