Marketing Manager (FMCG)

nahc· All-round Marketing
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📍 Hong KongFull time

About this role

Overview
 
Our client is seeking an ambitious, results-driven Marketing Manager to lead and oversee the full cycle of marketing campaigns, identify and manage relationships with PR and beauty KOLs, and run performance marketing across major paid channels. You do not need to be an AI expert or a highly technical performance marketer. They are looking for a passionate, highly curious marketing leader who is eager to learn and disrupt traditional FMCG marketing.
 

What You Will Do

  • Lead the end-to-end delivery of our 360-degree brand launches and ongoing growth initiatives. Build and run the campaign calendar, aligning PR moments, influencer activations, and digital advertising with retail stock rollouts and broader commercial objectives.
  • Source, negotiate with, and manage key relationships with beauty KOLs and media editors in Hong Kong. Plan and execute PR events and masterclasses, and manage premium seeding kits to drive strong local awareness and sustained community engagement.
  • Launch, run, and refine core paid campaigns across major social and search channels. You do not need to be a technical media buyer. Use automated, AI-enabled campaign structures so platforms can optimize efficiently, and ensure spend supports Online-to-Offline (O2O) conversion.
  • Proactively test and embed AI tools into day-to-day work. Apply AI to sharpen campaign thinking, accelerate content iteration, and improve planning and workflow organisation.
  • Monitor campaign costs across influencer fees and paid media, and reallocate spend and focus as needed to achieve ambitious retail scan-sales targets.

What You Will Need

  • Bachelor’s degree, ideally in Marketing, Communications, Business Administration, or a similar discipline.
  • Experienced generalist marketer managing 360-degree brand marketing, campaign management, or a blend of PR and digital growth, preferably in beauty, lifestyle, or FMCG.
  • Established relationships with local KOLs, talent agencies, and beauty media, with strong negotiation skills.
  • Working knowledge of major digital advertising platforms. You do not need to be a specialist media buyer, but you should be confident navigating these tools, launching campaigns, and analysing performance metrics.
  • You do not need deep technical AI expertise. You should bring strong curiosity, the initiative to test new applications, and a desire to help build modern marketing workflows.
  • Exceptionally organised, with strong time management and the ability to manage multiple overlapping campaigns in a fast-paced start-up environment.
  • Fluent in English and Cantonese.

Frequently Asked Questions

Is the salary disclosed for the Marketing Manager (FMCG) position at nahc?
The salary for this Marketing Manager (FMCG) role at nahc is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Manager (FMCG) position at nahc located?
This Marketing Manager (FMCG) role at nahc is based in Hong Kong. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Manager (FMCG) role at nahc full-time or part-time?
This is listed as a Full time position. It is posted as a Marketing Manager (FMCG) role in the All-round Marketing department at nahc.
Which team or department does the Marketing Manager (FMCG) at nahc belong to?
This Marketing Manager (FMCG) position is part of the All-round Marketing department at nahc. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Manager (FMCG) position at nahc?
Click the "Apply Now" button on this page. You will be redirected to nahc's official application portal hosted on lever where you can submit your application directly.
When was the Marketing Manager (FMCG) job at nahc posted?
This Marketing Manager (FMCG) position at nahc was posted on Oct 2, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Manager (FMCG)
nahc
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