Marketing Manager

This role is for one of Weekday’s clients
Salary range: Rs 400000 - Rs 1200000 (ie INR 4 - 12 LPA)

Min Experience: 4+ years
Location: Ahmedabad, Gujarat, India
JobType: full-time

We are looking for a results-driven Marketing Manager with strong expertise in B2B Marketing and Digital Marketing to develop and execute marketing strategies that drive brand awareness, generate qualified leads, and accelerate business growth. The ideal candidate will have experience in planning integrated marketing campaigns, understanding business audiences, managing digital channels, and collaborating with sales teams to improve customer acquisition and retention.

The candidate should combine strategic thinking with hands-on execution, using data-driven insights to optimize campaigns, improve marketing performance, and deliver measurable business outcomes.

Key Responsibilities

1. B2B Marketing Strategy

• Develop and implement comprehensive B2B marketing strategies aligned with business objectives, revenue targets, and customer acquisition goals.
• Identify target industries, customer segments, decision-makers, and market opportunities to strengthen brand positioning and market penetration.
• Plan and execute demand-generation initiatives to attract, engage, and convert prospective business customers.
• Collaborate closely with sales and business development teams to align marketing activities with the sales pipeline and revenue goals.
• Develop marketing collateral, presentations, case studies, whitepapers, brochures, and other sales enablement materials.
• Conduct competitor analysis and market research to identify industry trends, customer needs, and opportunities for differentiation.

2. Digital Marketing and Lead Generation

• Plan, execute, and optimize digital marketing campaigns across search engines, social media, email marketing, and other relevant digital channels.
• Manage paid advertising campaigns, including Google Ads and LinkedIn Ads, to generate high-quality leads and maximize return on investment.
• Oversee SEO, content marketing, website optimization, and landing page performance to improve organic visibility and conversions.
• Develop and implement email marketing, marketing automation, and lead-nurturing campaigns to improve prospect engagement.
• Monitor campaign performance using analytics tools and identify opportunities to optimize conversion rates, cost per lead, and overall campaign effectiveness.
• Work with internal teams and external agencies to ensure consistent brand messaging across all marketing channels.

3. Campaign Management and Performance Analytics

• Create annual and quarterly marketing plans, campaign calendars, budgets, and performance targets.
• Track key marketing metrics, including lead volume, marketing-qualified leads (MQLs), conversion rates, customer acquisition costs, and campaign ROI.
• Prepare regular performance reports and provide actionable recommendations to improve marketing effectiveness.
• Manage marketing budgets efficiently, ensuring optimal resource allocation and measurable business impact.
• Experiment with new marketing channels, campaign formats, and growth strategies to improve reach and engagement.

4. Cross-functional Collaboration

• Partner with sales, product, and leadership teams to understand business priorities and translate them into effective marketing initiatives.
• Ensure timely execution of marketing campaigns and maintain alignment across stakeholders.
• Manage relationships with marketing agencies, vendors, and other external partners.

Must-Have Skills

• Strong experience in B2B Marketing, demand generation, and lead acquisition.
• Hands-on expertise in Digital Marketing, including SEO, SEM, paid campaigns, social media, and email marketing.
• Proficiency in marketing analytics, campaign optimization, and performance reporting.
• Strong communication, project management, and stakeholder management skills.
• Ability to translate business objectives into measurable marketing strategies.

Qualifications and Experience

• 4–7 years of relevant experience in marketing, preferably in a B2B, technology, SaaS, or business services environment.
• Demonstrated success in managing integrated marketing campaigns and generating qualified business leads.
• Experience with tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, CRM platforms, and marketing automation tools is preferred.
• A bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.