Marketing Manager

airpay· Marketing
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📍 Mumbai, MH, IndiaFULL TIME

About this role

Job Title: Marketing Manager
Job Level: Mid-level (Manager)
Report to: AVP
Department: Marketing
Organization: airpay money private limited (https://www.airpay.money/) & airpay capital private limited (https://www.airpay.capital/ )
Location: Mumbai

Job Summary:
We are looking for a high-impact Marketing Manager from a fintech/BFSI background who can drive end-to-end marketing across product, content, and digital channels.

This role requires a strong understanding of the entire digital ecosystem—website, app, social, performance, and content, combined with the ability to translate complex financial products into simple, engaging, and compliant communication.

The candidate will be responsible for building brand narratives, executing campaigns, driving product adoption, and optimizing user journeys, while ensuring all communication strictly adheres to RBI guidelines, financial advertising norms, and compliance frameworks.

You will work closely with product, tech, UI/UX, compliance, and business teams to ensure seamless execution across touchpoints—right from idea to execution to performance tracking.

Key Responsibilities:

1. Product Marketing & User Journey
    • Drive marketing for financial products across app and website
    • Simplify complex financial concepts into clear, engaging, and user-friendly communication
    • Improve feature adoption, engagement, and retention metrics
    • Collaborate with product teams to optimize end-to-end user journeys and funnels

2. Website, App & UI/UX Understanding
    • Manage and optimize website and app content, landing pages, and conversion flows
    • Work closely with UI/UX teams to enhance usability and customer experience
    • Identify drop-offs and improve conversion rates through data-driven insights

3. Content Strategy & Social Media
    • Develop and execute a robust content strategy across social platforms (Instagram, YouTube, LinkedIn, etc.)
    • Create and oversee blogs, app content, social media posts, and campaign communication
    • Write scripts for reels, explainer videos, and educational series
    • Ensure all content is accurate, compliant, and aligned with brand voice

4. Video Content, Reels & Ad Shoots
    • Conceptualize and execute reels, and long-format videos for the brand
    • Lead shoots end-to-end: ideation, scripting, storyboarding, and direction
    • Coordinate with internal/external teams for high-quality production output
    • Stay updated with content trends while maintaining brand credibility

5. Brand Campaigns & Communication
    • Plan and execute integrated brand campaigns across digital channels
    • Ensure consistency in brand messaging across app, website, and social platforms
    • Align campaigns with business goals and performance metrics

6. SEO & Organic Growth
    • Drive organic traffic through SEO strategies and content optimization
    • Conduct keyword research and improve search visibility and rankings
    • Ensure content balances discoverability with financial accuracy

7. Analytics & Performance Tracking
    • Monitor and analyze campaign performance using analytics tools
    • Track KPIs such as traffic, engagement, CAC, conversion rates, and ROI
    • Use insights to continuously optimize campaigns and user funnels

8. Design & Tools (Canva)
    • Create quick creatives using Canva or similar tools
    • Collaborate with designers for advanced creatives
    • Maintain visual consistency and brand standards

9. Events & Activations
    • Plan and execute events, webinars, and on-ground activations
    • Integrate offline events with digital amplification strategies
    • Drive brand visibility and lead generation

10. Compliance & Regulatory Alignment
    • Ensure all communication adheres to RBI guidelines and financial compliance standards
    • Work closely with legal and compliance teams for approvals and risk mitigation
    • Avoid misleading claims; ensure transparent disclosures and fair representation
    • Maintain documentation for audit and regulatory requirements

Required Qualifications:
  • Master’s degree in Marketing (Mandatory)
  • 5–6 years of experience in fintech, BFSI, or digital-first companies
  • Proven track record in digital marketing, product marketing, and brand campaigns
  • Strong understanding of RBI regulations, financial communication guidelines, and compliance requirements
  • Experience managing websites, app journeys, social media content (including topicals, moment marketing), ORM and content ecosystems
  • Prior experience in video-led content is a must (reels, ad shoots, campaigns)
  • Familiarity with analytics tools (Google Analytics, Firebase, etc.) and SEO platforms


Travel Requirement:
  • Might need to travel for relevant brand events/seminars/sessions/organization events (if any)

Frequently Asked Questions

Is the salary disclosed for the Marketing Manager position at airpay?
The salary for this Marketing Manager role at airpay is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Manager position at airpay located?
This Marketing Manager role at airpay is based in Mumbai, MH, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Manager role at airpay full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Marketing Manager role in the Marketing department at airpay.
Which team or department does the Marketing Manager at airpay belong to?
This Marketing Manager position is part of the Marketing department at airpay. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Manager position at airpay?
Click the "Apply Now" button on this page. You will be redirected to airpay's official application portal hosted on keka where you can submit your application directly.
When was the Marketing Manager job at airpay posted?
This Marketing Manager position at airpay was posted on Sep 21, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Manager
airpay
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