Marketing lead

Payflip is growing up. We're moving from one or two products to a full multi-product platform, built around one story: Payflip as the salary partner for employers and their people.

To get there, we need marketing to be a main source of growth again. That's why we're hiring a Marketing Lead. You'll own where every marketing euro goes, what it brings back, and how marketing contributes to revenue.

⭐️ What this role is (and isn't)

This is a hands-on role. You'll lead by doing, not by delegating and reviewing. You'll work alongside our existing specialists, not above them as a pure people manager. You'll set the strategy and make the calls. You'll also be close enough to the work to know whether those calls are paying off.

⭐️ What you'll do

• Own channel strategy and budget across the full mix: paid, organic and content, referral and partners.. You'll decide where to cut and where to double down, based on data rather than habit.

• Own the funnel as a revenue outcome. That means pipeline created, conversion quality, and marketing's share of closed-won.

• Own the handoff from marketing to sales together with sales leadership. You'll set clear SLAs, close follow-up gaps, and stay accountable beyond the top of the funnel.

• Turn our salary partner story into a working content and demand-gen engine, together with existing specialists.

• (Re)build channels that generate pipeline, like referral, community, or organic.

• Once the approach is proven, propose the marketing team structure and hiring plan for our next stage.

⭐️ Who you are

• You have 8+ years in growth or demand-gen marketing. Ideally, you've owned full-funnel strategy at a B2B SaaS scale-up with €10M+ ARR.

• You've already made the mistakes once, on someone else's budget.

• You've worked across at least two of these areas: paid & performance, organic and content, partner and referral. You're not a single-channel specialist.

• You've made a real budget reallocation or channel-mix decision, defended it, and can tell us how it turned out, good or bad.

• You've been accountable for CAC and payback, not just CPC, CTR, or CPL.

• Experience with challenger or category-creation positioning against incumbents is a strong plus. Experience in a related sector helps.

⭐️ You will receive from us

• a transparent salary based on your impact (check our salary grid here)

• stock options

• the best possible flexible compensation plan including meal vouchers

• the Alan healthcare package

• a mobility budget or company car

• the possibility to work remotely as much as you want (we even give you a budget for this!). Our office is located opposite Brussels Central Station, but we offer you coworking options in cities like Antwerp (Silversquare) or Ghent (Wintercircus).

• Workation? You get a generous remote working budget from us for coworking spaces in Belgium and abroad!

• An L&D budget so you can further develop yourself