Marketing Lead
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Marketing Lead
fasset· Growth & Marketing
About this role
About Fasset
Fasset is a regulated stablecoin neobank scaling financial access across emerging markets, with Indonesia as one of our most strategic growth markets.
Role Overview
We are seeking a Marketing Lead to own all marketing activities in Indonesia. You will build and execute a localised marketing strategy that drives brand awareness, user acquisition, and community engagement across one of the world's most dynamic digital economies.
Responsibilities
• Develop and execute Indonesia's full-funnel marketing strategy (digital, community, influencer, PR, events).
• Manage and grow Fasset's brand presence across Indonesian social media platforms (Instagram, TikTok, X, Telegram).
• Lead influencer and KOL partnerships to drive authentic reach and user acquisition.
• Collaborate with the global Performance Marketing and CRM teams to localise campaigns.
• Plan and execute on-the-ground activations, sponsorships, and community events.
• Track and report on key marketing KPIs; continuously optimise spend and channel mix.
Requirements
• 4+ years of marketing experience with at least 2 years in a market-lead or senior marketing role.
• Deep understanding of the Indonesian digital marketing landscape and consumer behaviour.
• Experience with paid social, content marketing, influencer management, and events.
• Strong data literacy; able to work with analytics tools and dashboards.
• Native Bahasa Indonesia speaker with strong English proficiency.
Nice to Have
• Experience in fintech, crypto, or financial services marketing in Indonesia.
• Existing relationships with Indonesian crypto KOLs and media.
Frequently Asked Questions
Is the salary disclosed for the Marketing Lead position at fasset?
The salary for this Marketing Lead role at fasset is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Lead position at fasset located?
This Marketing Lead role at fasset is based in Jakarta, Indonesia. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Lead role at fasset full-time or part-time?
This is listed as a Full Time position. It is posted as a Marketing Lead role in the Growth & Marketing department at fasset.
Which team or department does the Marketing Lead at fasset belong to?
This Marketing Lead position is part of the Growth & Marketing department at fasset. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Lead position at fasset?
Click the "Apply Now" button on this page. You will be redirected to fasset's official application portal hosted on bamboohr where you can submit your application directly.
When was the Marketing Lead job at fasset posted?
This Marketing Lead position at fasset was posted on Jul 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Lead
fasset
You'll be redirected to fasset's official application page on bamboohr.