Marketing Intern, US Market (Based in HK)

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

• We are seeking a detail-oriented, well-organized, and proactive Marketing Intern to support our US Marketing team. As our US Marketing Intern, you'll support the team across brand campaigns, content, influencer marketing, CRM, and campaign operations. It's a broad role with real ownership. You'll help launch campaigns in the US market, find the creators and trends that shape our brand, and learn how a global brand runs.

Job Description

A) Brand Campaigns & Local Marketing

• Help come up with ideas for and carry out local US marketing projects that support the launch of branding campaigns.
• Spot marketing trends and cultural moments, and help create marketing materials that represent the brand well.
• Write, adapt, and localize creative copy from global HQ for US audiences across social, email, and website channels to build strong, engaging brand awareness.

B) Influencer & Community

• Research creators and build the influencer database to grow the CASETiFY community in the US.
• Research new talent, trends, and content formats across TikTok, Instagram, YouTube, Substack, Podcasts, etc., and bring creative ideas to the team.
• Assist in influencer gifting: outreach, product selection, placing orders, shipping updates, follow-up, and tracking.

C) CRM & Web

• Support US-specific email marketing and SMS campaign builds.
• Quality Assurance on US site prior to launches: links, promo codes, pricing, and UTMs.

What You'll Learn

• How global brand campaigns are localized and launched in the US market.
• How influencer and community programs are built, run, and measured.
• The fundamentals of CRM and lifecycle marketing.
• How to turn campaign data into insights and recommendations.

Requirement

• A recent graduate of a Bachelor's program in Marketing, Communications, Business, or a related field.
• Plugged into American internet culture, creators, and trends, with a strong eye for what makes content work.
• Strong writer with a feel for brand voice.
• Detail-oriented and organized.
• Proactive and curious.