Marketing Head

Position: Marketing Manager/ Sr. Marketing  Manager

Experience: 12- 14 yrs.

Job Location: Kathmandu , Nepal

Education: B. Pharm, MBA (Marketing)

Responsibility:

1. Head of Marketing - Responsible for the marketing strategies across therapies across brands  

2. Build & Maintain Big brands 

3. Monitor & Control marketing expenses 

4. Developing & managing the local team ( 5local brand managers ) 

5. Achieve 100% success rate on implementation of planned strategies 

6. KOL development

Promotional Strategy & Inputs

1. Understanding and contribution to India-based annual therapy / brand plan for assigned markets
2. Preparation of Promotional Input Utilization Plan, Visit-wise plan along with detailing stories (on a quarterly basis).
3. Report on implementation status (plan vs actual) on a monthly basis

1. Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status)
2. Ensure dispatch of inputs as the plan & timely execution of strategies by field force
3. Follow – up on activities, gifts & other key high investment planned for the Qtr

7. Coordinate with printers for quotations to print below inputs locally as and when required (As per SOP)
1. Literatures
2. Reference folders
3. Visual Aids
4. New Product launch inputs
8. Gifts  - coordinate with suppliers for procurement at country level if required (minimum 3 quotations need to be sent to HO country coordinator for approval)
9. Organise local DGMs, CME, RTDs, etc as per annual calendar
10. Stall fabricators - coordinate with local stall fabricators for conferences
11. Advertisement material for various journals

Analysis

1. Market data – IMS, Close up, Tertiary
2. Sales analysis – Territory,  Brand, Competitors & feedback to be presented to team & HO on a monthly basis
3. Competitor activity – feedback to be sent to H.O. once in 2 months
4. Expenditure monitoring and control with respect to budgets planned for the year for promotional activities on a quarterly basis
5. Identification of future products of interest in segments of interest every 6 months
6. Market research for ensuring successful new product launches
7. Benchmarking our Company vs key competitors 

Conducting Cycle meetings (3 times in the year)

Preparation for cycle meetings:

1. Agenda
2. Strategy Slides
3. Strategy guide with detailing story to be sent every month OR 2 months or as the case maybe
4. Detailing contest
5. Quiz
6. Input feedback / rating by PSRs
7. Minutes of the meeting sent to H.O within 7 working days of the completion of the meeting

Conferences

Yearly Conference calendar segment – wise : National / Regional / International

1. Participation & activity plan
2. Coordination with H.O for inputs
3. Follow up plan post conference participation
4. Report on participation post conference within 7 days

Field work : Minimum 5 days in a month

a) With opinion leaders

                                           - understanding market needs, gaps

                                           - follow up on special strategies

                                           - new product feedback

                                           - develop speakers for our DGMs

              b) With our field force

                                           - Impact of marketing strategy

- Strategy implementation & gaps

- Contribution from SAS doctors

- Understand competitor

              c) Territory objective

                                           - Identify key territories for special FW

Fieldwork objective to be sent to India-based country coordinator 1 week before FW

Fieldwork report to be sent to HO within 5 days of FW

Customer Connect : 

- Develop 10 KOLs per key segment

- List of planned KOLs to be sent to HO country coordinator

- Develop relationships with key societies/associations

Training of field force

1. Arrange for training of new PSRs on Products
2. Refresher programs 

Summary of Reports

• Report on implementation status (plan vs actual) on a monthly basis
• Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status). Stock status to be sent bimonthly
• Sales analysis – Territory,  Brand, Competitors & feedback to be presented to team & HO on a monthly basis
• Minutes of the meeting sent to H.O within 7 working days of the completion of the meeting
• Report on participation post conference within 5 days
• Fieldwork report to be sent to HO within 5 days of FW