Marketing Growth Director (News) B2B and B2C

Director of Growth Marketing

This role is responsible for developing and executing strategies that drive audience growth, revenue generation, market expansion and brand awareness. The Director of Growth & Revenue Marketing will lead initiatives across acquisition, conversion, retention and monetization, helping to maximize the organization's reach, impact and financial sustainability.

Key Responsibilities

• Develop and execute strategies to grow audience, B2B and B2C revenue and brand reach across all platforms.
• Increase advertising, sponsorship, event, syndication, membership and donation revenue while identifying new growth opportunities.
• Lead audience acquisition, conversion and retention initiatives to maximize engagement and lifetime value.
• Optimize landing pages, newsletters, donation forms, event registrations and membership funnels through testing and analysis.
• Support revenue-generating teams with lead-generation campaigns, marketing assets and promotional strategies.
• Track and report on key growth metrics, including audience growth, conversion rates, revenue attribution, CAC, LTV and ROI.
• Manage the marketing budget and contribute as a member of the leadership team.
• Collaborate across editorial, product, events and business teams to drive growth, engagement and revenue.

Skills & Experience

• 7+ years of experience in growth marketing, revenue marketing, digital marketing or audience development.
• 7+ years working in B2C or B2B marketing
• Proven track record of driving measurable audience and revenue growth.
• Strong understanding of acquisition, conversion, retention, lifecycle marketing and attribution.
• Experience developing and optimizing multi-channel marketing campaigns using data-driven strategies.
• Demonstrated success managing budgets, performance marketing initiatives and growth-focused KPIs.
• Strong analytical skills with experience measuring ROI, CAC, LTV and conversion performance.
• Experience supporting advertising, sponsorship, events, memberships, subscriptions, donations or other revenue-generating initiatives.
• Excellent leadership, project management and cross-functional collaboration skills.
• Experience with CRM, marketing automation and analytics platforms preferred.
• Media, publishing, nonprofit or membership-based organization experience preferred.