Marketing Executive

SVKM's College of Pharmacy
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📍 NMIMS University Office, Mumbai, IndiaUnaided

About this role

SVKM's NMIMS - Wikipedia

Job Designation: Marketing Executive

Job Summary:

NMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions.

Designation

Marketing Executive

Department

Marketing & PR

Location

Mumbai

Reporting to

Director Marketing

Key Responsibilities

  • Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets.

  • Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions.

  • Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion.

  • Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners.

  • Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions.

  • Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery.

Educational Qualifications

  • Bachelor’s or Master’s degree in Marketing, Communications, or related field.

Professional Experience

 

  • Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry.

Skills and Competencies

  • Proven expertise in Google Ads and Meta Ads Manager (certifications a plus).

  • Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools. 

  • Working knowledge of CRM/marketing automation tools (e.g., Salesforce)

  • Experience managing affiliate marketing programs and partnerships.

  • Familiarity with influencer marketing platforms and campaign management.

  • Basic understanding of SEO and landing page optimization principles.

  • Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously.

  • Strong communication skills, both written and verbal.

  • Ability to manage multiple campaigns/priorities in a fast-paced environment.

 

Frequently Asked Questions

Is the salary disclosed for the Marketing Executive position at SVKM's College of Pharmacy?
The salary for this Marketing Executive role at SVKM's College of Pharmacy is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Executive position at SVKM's College of Pharmacy located?
This Marketing Executive role at SVKM's College of Pharmacy is based in NMIMS University Office, Mumbai, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Executive role at SVKM's College of Pharmacy full-time or part-time?
This is listed as a Unaided position. It is posted as a Marketing Executive role at SVKM's College of Pharmacy.
How do I apply for the Marketing Executive position at SVKM's College of Pharmacy?
Click the "Apply Now" button on this page. You will be redirected to SVKM's College of Pharmacy's official application portal hosted on oraclecloud where you can submit your application directly.
When was the Marketing Executive job at SVKM's College of Pharmacy posted?
This Marketing Executive position at SVKM's College of Pharmacy was posted on Oct 10, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Executive
SVKM's College of Pharmacy
Apply for this role ↗

You'll be redirected to SVKM's College of Pharmacy's official application page on oraclecloud.