Marketing Executive

1. Job Purpose

To drive sales and market development of the company's fertilizer and agricultural input products by developing dealer/distributor networks, increasing market coverage, generating business opportunities, maintaining customer relationships, and achieving assigned sales and marketing targets.

2. Key Responsibilities

A. Sales & Business Development

·       Achieve assigned monthly, quarterly and annual sales targets.

·       Develop new dealers, distributors, retailers and institutional customers.

·       Expand business in existing and new territories.

·       Increase market share of company products in the assigned territory.

·       Promote SSP, GSSP, micronutrients and other value-added products.

·       Ensure effective product-wise and territory-wise sales planning.

·       Monitor booking, dispatches, billing and outstanding payments.

B. Market Development

·       Conduct regular market visits and identify new business opportunities.

·       Develop market potential through territory, segment, reach, width and depth analysis.

·       Increase product penetration and distribution reach.

·       Identify potential agricultural markets and customer segments.

·       Track competitor products, prices, schemes, promotions and market activities.

·       Provide regular market intelligence to the reporting manager.

C. Dealer & Customer Management

·       Maintain strong relationships with dealers, distributors, retailers and farmers.

·       Conduct dealer/farmer meetings, product demonstrations and promotional activities.

·       Resolve customer complaints and coordinate with relevant departments for timely resolution.

·       Ensure proper communication of product features, pricing and schemes.

·       Monitor dealer-wise business performance and develop action plans for improvement.

D. Product Promotion

·       Promote company products through field visits, farmer meetings, dealer meets and other marketing activities.

·       Support campaigns, exhibitions, agricultural events and promotional programs.

·       Create awareness regarding product benefits and applications.

·       Promote value-added and micronutrient products to improve business mix.

E. Sales & Market Reporting

·       Update daily/weekly sales and market activities in the prescribed system.

·       Maintain customer, dealer and distributor databases.

·       Submit weekly performance reports as per company requirements.

·       Prepare territory-wise sales forecasts and action plans.

·       Track achievement against assigned targets.

·       Provide accurate market feedback to management.

F. Collection & Commercial Coordination

·       Follow up with dealers/customers for timely payment collection.

·       Monitor outstanding balances and credit limits.

·       Coordinate with Accounts, Logistics, Dispatch and other departments for smooth order execution.

·       Ensure adherence to company-approved pricing, credit and sales policies.