Marketing Executive

Designation

Marketing Executive

Location

Shirpur

Department

Marketing & PR

Key Responsibilities

• Promote undergraduate and postgraduate programs within the region.

• Create awareness and drive consideration for all schools on campus through on-ground activities at schools, colleges, and coaching classes.

• Build and maintain the social media presence by regularly posting on the campus social media handles.

• Liaise with local agencies and participate in education fairs, seminars, and road shows.

• Build relationships with local press and media houses to ensure coverage of major campus events.

• Collaborate with student PR teams to plan and execute campus events.

• Develop and implement marketing strategies to increase student enrolment.

• Qualification and Work Experience:

• Bachelor's/Master's in Marketing, Communications, or related field.

• A minimum of 2 years of experience in marketing, preferably in the education sector

• Proven record of successful marketing campaigns and event management

Educational Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.

Professional Experience

• A minimum of 2 years of experience in marketing, preferably in the education sector

Skills and Competencies

Soft Skills: 

• Excellent interpersonal and networking abilities

• Creative thinking and critical thinking skills

• Ability to work independently and as part of a team.

• Diligence and ability to multitask.

• Public speaking and presentation skills

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Hard Skills: 

• Basic knowledge of online marketing techniques and platforms.

• Proficiency in social media management and content creation.

• Strong written and verbal communication skills.

• Familiarity with marketing analytics and reporting tools.

• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).

• Knowledge of graphic design software, Canva, Adobe Creative Suite, etc.