Marketing Engagement Lead

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Job Description

Purpose of the role: Own the local customer engagement strategy for assigned brand(s). Translate Takeda’s central brand strategy and modular content into a locally executable plan. Design the customer journey, orchestrate omnichannel engagement, and manage local investment. Deliver better patient outcomes and business results — shifting from bespoke local assets to insight-led engagement. Ultimately, the role is responsible for local brand performance — market competitiveness and financial results — anchored in Takeda's values of Patient, Trust, Reputation and Business.

Responsibilities:

1. Lead end-to-end consumer campaigns

• Lead end-to-end consumer awareness and vaccination campaigns across digital, social media, point-of-care, events, and partnerships.

• Translate consumer insights into innovative campaigns that drive awareness and preventive health behaviors.

• Build and manage partnerships with healthcare institutions, agencies, digital partners, insurers, and external stakeholders.

• Develop media strategies and optimize campaign performance through data-driven decision-making.

• Track campaign KPIs, generate actionable insights, and continuously improve future activation programs

2. Develop strategic campaign plans

• Analyze consumer insights, epidemiology trends, and market landscape.

• Define target audiences, key messages, and campaign approach to motivate preventive action.

• Translate strategy into practical, executable plans aligned with internal stakeholders and approvers.

3. Partnership & stakeholder management

• Build and maintain strong relationships with hospitals, external agencies, digital partners, insurance partners, and internal cross-functional teams.

• Provide key initiatives and recommendations across all channels to ensure a holistic execution of omnichannel engagement.

• Ensure alignment with approvers, internal guidelines, and rules & regulations for smooth and compliant campaign delivery.

4. Media planning & optimization

• Work with global, finance and media agencies to plan and execute media strategy.

• Optimize reach, frequency, and engagement across channels to maximize campaign effectiveness.

• Ensure media investments comply with company and regulatory rules.

5. Performance tracking & reporting

• Monitor campaign KPIs, generate post-campaign analysis, and provide actionable insights.

• Recommend optimizations for future campaigns based on results and learnings.

• Manage agency bidding processes in collaboration with Procurement and Legal to finalize agreements.

• Ensure all reporting and documentation comply with internal standards and guidelines.

Background requirements:

• 5 years of experience in pharmaceutical, nutrition, FMCG companies / healthcare marketing, consumer engagement or omnichannel activation.

• Experience localizing central strategy and content and orchestrating cross-functional, omnichannel engagement.

• Experience managing activity budgets and working within compliance / MLR processes.

• Proven track record in designing and executing omnichannel campaigns across digital, social, and offline channels

• Proven experience in managing creative consumer projects within a marketing agency or similar environment

• Experience in data-driven marketing, including segmentation, targeting, and personalization strategies

• Strong cross-functional collaboration skills, working with sales, brand, and external agencies

• Strong communication and interpersonal skills to effectively collaborate with cross-functional teams and agencies

• Creative mindset with the ability to think outside the box and generate innovative ideas

Capabilities

• Deep therapy area, product and local customer knowledge.

• Omnichannel orchestration and customer-journey / experience design.

• Data, analytics and AI fluency — interpreting omnichannel performance and working with NBA / decision engines and CRM.

• Modular-content and MLR literacy; reuse-first mindset.

• Budget and ROI management for local engagement activities.

• Agile, test-and-learn ways of working.

Education

• Relevant degree (e.g., life sciences, marketing or business); advanced qualification an advantage. Specific requirements to be confirmed locally.

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