Marketing & Communication Manager
Marriott US and Can Campus
Marketing & Communication Manager
coface· Strategy and Marketing - 003
About this role
Company Description
Making Trade Happen
Coface is a team of 5,600 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses.
Every day, our teams are making trade happen. Join us!
Job Description
Role purpose:
As part of a high-performance and dynamic team, we are looking to complete the team with a proactive, curious and well-organized Marketing & Communication Manager. The role is in charge of implementing governance of the Marketing, Product and External Communication strategy for Coface Switzerland..
This role combined strategic leadership, product and contract management, commercial enablement, with a strong focus on supporting business growth and transformation.
YOUR MAIN MISSIONS:
Strategic Marketing & Go‑to‑Market Leadership:
- Definition and execution of the Swiss Marketing and External Communication strategy, fully aligned with country, regional (WEAR) and Group priorities
- Translation of business and commercial objectives into actionable go‑to‑market strategies
- Member of the Extended Swiss leadership team, contributing to transversal decision‑making and strategic alignment
Market Intelligence & Competitive Analysis
- Monitor market trends, competitor activities and emerging opportunities
- Provide strategic market intelligence to support commercial and product decisions
Commercial Enablement & Lead Generation
- Design and deployment of demand‑generation and lead‑generation strategies to support Sales performance across business lines
- Close collaboration with Sales teams to strengthen lead processes, CRM usage, conversion funnels and sales enablement tools (experience with CRM and marketing automation tools (Salesforce, Microsoft Dynamics, Eloqua, HubSpot or equivalent)
- Development of commercial assets (presentations, pitch decks, one‑pagers, …) to support acquisition and growth
- Continuous optimisation of lead management processes at local, regional and Group levels (via key users’ workshops, …)
- Monitoring of key marketing KPIs (MQLs, conversion rates, pipeline contribution, ROI, website performance)
Product & Contract Management / Governance
- End‑to‑end responsibility for Product Management activities for Switzerland, in close collaboration with Legal, Sales and Regional teams
- Implementation, maintenance and evolution of insurance contracts, clauses and general terms across multiple products and business lines
- Management, translation and localization of contractual documentation (EN / FR / DE), ensuring legal accuracy, consistency and market compliance
- Active involvement in product launches, adaptations and migrations, ensuring operational readiness and commercial relevance
Marketing Operations, Communication & Brand Management
- Governance of all Marketing and Communication activities across digital and offline channels (website, digital marketing, content, print, events and public relations)
- Supervision of the digital ecosystem, including website management, SEO optimisation and content localization in 3 languages
- Definition and implementation of brand positioning and communication strategies adapted to the Swiss market
- Planning and monitoring of the marketing budget, ensuring prioritisation and efficient allocation of resources
Qualifications
CANDIDATE PROFILE:
- 5 to 10 years as a Marketing manager preferably working in the insurance market or financial services company
- Proven track record in similar marketing position
- Experienced Event Management skills and requirement to be familiar with Business Social Network
- Organized, multi-tasking, strong in priority setting, team player
- English/French or English/German (Swiss) is mandatory for the position with ideally a third swiss official language would be a plus
- Good interpersonal and communication skills
- Strong analytical skills and KPI-driven mindset
- Experience working with CRM and marketing automation platforms
- Good knowledge of SEO, SEA, digital acquisition and content marketing
- Project management skills
- Communication: Good written and oral communication skills.
Additional Information
Frequently Asked Questions
Is the salary disclosed for the Marketing & Communication Manager position at coface?
The salary for this Marketing & Communication Manager role at coface is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing & Communication Manager position at coface located?
This Marketing & Communication Manager role at coface is based in Zürich, ZH, Switzerland. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing & Communication Manager role at coface full-time or part-time?
This is listed as a Full time position. It is posted as a Marketing & Communication Manager role in the Strategy and Marketing - 003 department at coface.
Which team or department does the Marketing & Communication Manager at coface belong to?
This Marketing & Communication Manager position is part of the Strategy and Marketing - 003 department at coface. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing & Communication Manager position at coface?
Click the "Apply Now" button on this page. You will be redirected to coface's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Marketing & Communication Manager job at coface posted?
This Marketing & Communication Manager position at coface was posted on Sep 24, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing & Communication Manager
coface
You'll be redirected to coface's official application page on SmartRecruiters.