Marketing Business Partner
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Marketing Business Partner
zeissgroup· Carl Zeiss Vision Guangzhou Ltd.
About this role
Marketing Strategy & Business Planning
- Conduct in-depth market, competitor, and consumer insights analysis to formulate long-term and annual marketing strategies aligned with overall business goals.
- Develop holistic annual marketing plans aligning with business go-to-market (GTM) strategies, clarify market positioning, target audience, core MKT objectives, and resource allocation for product lines.
- Provide strategic marketing recommendations to support business decision-making and drive revenue and market share growth.
Product Launch End to End planning and execution
- Lead end-to-end strategic marketing planning and execution for new product launches, covering positioning, messaging, timeline, channel integration, and resource coordination.
- Collaborate with Product, Sales, R&D, Supply Chain, and Global Marketing teams to align cross-functional strategies and ensure launch success.
- Establish data evaluation systems to monitor launch performance and optimize strategies dynamically.
Brand Strategy & Integrated Communications
- Implement brand strategy and communication planning to enhance brand awareness, reputation, and user preference, per alignment with Brand & MKT center.
- Unify brand tone, storytelling, and visual identity across all consumer and trade touchpoints.
- Manage agency resources and oversee creative, content, and campaign delivery to support brand strategy.
Digital & E-Commerce Marketing Strategy
- Design and implement full-channel digital marketing strategies (owned, paid, earned) to expand reach and user engagement.
- Formulate growth strategies, including product content, campaign activation, and conversion optimization.
- Build performance tracking and optimization mechanisms to improve marketing ROI continuously.
Marketing Capability & Operational System Building
- Develop standardized marketing toolkits: product positioning, core messaging, value propositions, and sales enablement materials, and training systems.
- Establish and optimize marketing processes, workflows, and best practices to improve efficiency and quality.
- Ensure all marketing activities and materials comply with brand guidelines and strategic direction.
Omnichannel & Retail Experience Strategy
- Develop omnichannel marketing activation strategies that integrate online and offline consumer journeys.
- Lead Optimize in-store experience design and retail execution standards to deliver consistent brand experience.
- Collaborate with sales and retail teams to translate product value into immersive consumer experiences at touchpoints.
n/a
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Frequently Asked Questions
Is the salary disclosed for the Marketing Business Partner position at zeissgroup?
The salary for this Marketing Business Partner role at zeissgroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Business Partner position at zeissgroup located?
This Marketing Business Partner role at zeissgroup is based in Guangzhou. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Business Partner role at zeissgroup full-time or part-time?
This is listed as a Full time position. It is posted as a Marketing Business Partner role in the Carl Zeiss Vision Guangzhou Ltd. department at zeissgroup.
Which team or department does the Marketing Business Partner at zeissgroup belong to?
This Marketing Business Partner position is part of the Carl Zeiss Vision Guangzhou Ltd. department at zeissgroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Business Partner position at zeissgroup?
Click the "Apply Now" button on this page. You will be redirected to zeissgroup's official application portal hosted on workday where you can submit your application directly.
When was the Marketing Business Partner job at zeissgroup posted?
This Marketing Business Partner position at zeissgroup was posted on Jun 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Business Partner
zeissgroup
You'll be redirected to zeissgroup's official application page on Workday.