Marketing and Communications Specialist - Drives & Motors
About this role
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Local Division Manager (본부장/상무)__
Your role and responsibilities
In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.
The work model for the role is: Hybrid #LI-hybrid
This role is contributing to the Drives & Motors business within Motion Business Area in South Korea. Main stakeholders are Drives & Motors sales team and customers.
You will be mainly accountable for:
Collecting data and providing sound market and competitor intelligence analyses related to global markets and trends.
Tracking and providing management with global market research and analysis results, informing them of identified existing gaps or new growth opportunities.
Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes.
Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy.
Leading targeted customer marketing activities, including events, exhibition and implementing marketing communications in line with group guidelines
Qualifications for the role
Minimum 8 years of solid track record in B2B marketing and communications roles, preferably within industrial automation or engineering industries.
Strategic mindset to develop and implement long term marketing and communication strategies aligned with business objectives.
Excellent communication skills for effectively conveying messaging internally and externally (both verbal and written).
Innovative and creative thinking to develop impactful marketing campaigns and initiatives.
Ability to demonstrate practical application of digital marketing and social media management skills.
Business-level proficiency in English (verbal and written) and native-level in Korean fluency.
More about us
ABB Motion keeps the world turning, while saving energy every day. Our pioneering drives, motors, generators, traction converters and mechanical power transmission products are driving the low-carbon future for industries, cities, infrastructure and transportation. Through our global presence we are always close to our customers. We help them optimize energy efficiency, improve safety and reliability and achieve precise control of their applications.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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