Marketing Analytics & Insights Specialist

The Marketing Analytics & Insights Specialist is responsible for identifying, gathering, analyzing, and translating market information into actionable recommendations that support growth across Latin America. This role focuses on understanding market trends, industry developments, customer needs, competitive dynamics, economic and regulatory changes, and emerging opportunities that can help Avient prioritize markets, applications, and solutions.

This is not a traditional marketing communications or campaign execution role. Its primary focus is market data analysis and the conversion of complex information into practical insights that can be understood and used by commercial leaders and other internal stakeholders. 

• Gather and synthesize quantitative and qualitative market information from corporate resources, purchased reports, industry associations, databases, public sources, and internal subject-matter experts. 

• Identify and evaluate additional reliable sources of market intelligence and build an organized portfolio of regional sources, reports, and analytical resources. 

• Conduct market assessments to understand industry structure, market size, growth drivers, value-chain dynamics, customer needs, and market attractiveness. 

• Analyze competitors’ positioning, pricing strategies, value propositions, go-to-market approaches, and commercial activities to identify opportunities for differentiation and growth. 

• Monitor market, technology, sustainability, socioeconomic, regulatory, customer, and consumer trends affecting target industries and applications. 

• Identify emerging markets, applications, customer segments, and growth opportunities.

• Develop market sizing, business cases, and opportunity assessments, including TAM, SAM, and SOM analyses when applicable. 

• Apply forecasting and trend analysis methodologies to evaluate market developments and their potential implications for the business. 

• Translate complex data and research findings into clear business implications and actionable recommendations for commercial, marketing, and leadership teams. 

• Connect external market developments with Avient’s capabilities and priorities to recommend where the company should focus resources, develop solutions, or explore new opportunities. 

• Develop clear reports, dashboards, presentations, infographics, and executive summaries that support leadership reviews and strategic planning discussions. 

• Present findings and recommendations to stakeholders in a clear, concise, and business-oriented manner. 

• Support annual strategic planning, market development initiatives, growth programs, and Account-Based Marketing activities with data-driven insights. 

• Partner with Commercial, Product Management, Technology, Marketing, and Leadership teams to identify and evaluate growth platforms. 

• Collaborate with the corporate Strategic Marketing & Insights team to leverage available tools, methodologies, market resources, and expertise.

Education 

• Completed bachelor's degree in Marketing, Business Administration, Economics, Engineering, Statistics, Data Analytics, or a related field.

• Candidates with a Marketing background must demonstrate practical exposure to data analysis. Candidates from business or quantitative fields must demonstrate experience applying data to market or business questions.

Experience 

• Approximately 2 to 3 years of experience in market research, marketing analytics, business analytics, competitive intelligence, commercial strategy, or a related field. 

• Practical experience analyzing market data, identifying reliable information sources, and translating findings into business or commercial recommendations. 

• Experience supporting growth strategy, strategic planning, market development, or business development initiatives. 

• Experience in an industrial B2B environment is preferred. 

Technical Skills 

• Advanced Excel and experience with Power BI or another data visualization tool. 

• Knowledge of market research, competitive intelligence, market sizing, trend analysis, and forecasting methodologies. 

• Ability to develop business presentations and communicate insights through data storytelling. 

• Experience with Salesforce or another CRM platform is preferred. 

Languages & Scope 

• Spanish and English required; Portuguese preferred. 

• Regional responsibility across Latin America. 

• Based in Toluca, Mexico, with regular regional and corporate interaction.

• Ability to work independently with minimal supervision.