Market Manager
About this role
Who we are
At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.
About the role
As a Market Manager, your job is to get Picnic in front of the right people and turn those relationships into customers, referrals, and repeatable growth channels. Your efforts will make Picnic ubiquitous among office managers and workplace communities. You'll own the full cycle of promotion, outreach, relationship-building, and deal-closing, all the way to ongoing account health that turns customers into referral sources.
- Top-line growth. Revenue is the primary metric. You decide where growth comes from: new logos, expansion within existing accounts, participation rate, order frequency. You build the plan and hit the number.
- Market strategy. Which submarkets, offices, and verticals to prioritize, and in what sequence. Your city has thousands of target offices. The work is identifying which of them matter most as we scale.
- Local engagement. Referrals from existing accounts, building-level events, community programming, and channel partnerships.
- Deal structure and negotiation. You build the cost comparison against the client's incumbent provider, shape the commercial terms, and negotiate them.
- Market intelligence. You're the field input for the restaurant, product, and central GTM teams. Which cuisines are missing, which brands underperform, what clients ask for that we don't offer. You don't run supply, but your reading informs it.
What you’ll do
- Charismatic Relationship Builder: Build rapport and trust with key decision-makers (office admins, HR and workplace leads, channel partners) to advance and close deals. Maintains consistent touchpoints throughout the sales cycle and converts satisfied customers into referral sources and warm intros to new business.
- Creatively Commercial: Spot non-obvious ways to generate demand: partnerships, events, referrals, community activations, local organizations, hotels, conferences, etc. Build tactics that make sense for the territory.
- Competitive and results-oriented: Remain ambitious, persistent, and energized by winning the market. Never confuse activity with outcomes. Don’t take no for an answer. When you decide that a target is a good fit or an important priority, you figure out how to break down the door even if it takes a creative or unorthodox approach.
- Structured Problem Solver: Convert information about potential customers in your territory into a clear and actionable plan that drives growth.
- Local-market obsessed: Develops a deep understanding of where targets congregate, who influences them, what events matter, and how information spreads through the local ecosystem.
What we’re looking for
- 2-5 years of relevant experience including 2+ years in growth, startup founder role, business development, partnerships, community lead, market expansion, etc.
- Demonstrated success in an people-facing, unstructured environment where you had to figure out BOTH what to do and how to do it
- Bachelor’s from a top university
- Comfortable with data: Google Sheets, dashboards, and basic funnel metrics should not slow you down
Who You Are
- Self-starter who does not wait to be told what to do
- Comfortable in a fast-paced, high-accountability environment where priorities shift
- Social, outgoing, and genuinely energized by meeting new people
- Entrepreneurial: you take bold bets and move fast
- You love your city and want to build something that makes it better
- Thrive outside of the 9 to 5: eager to build relationships with external stakeholders in the places they actually are
Why join us
- Drive real impact: Be part of building the operational engine behind a fast-growing startup that’s redefining how work gets done.
- Own your city: Take full ownership of your city’s performance and see the direct results of your ideas and execution every single day.
- Work with purpose: Join a mission-driven team focused on making the workplace experience better for thousands of people.
- Grow with us: At Picnic, there’s room to grow—personally and professionally—as we scale and take on new challenges together.
What else you need to know
This role is based in our Washington office location. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week.
The base salary range for this role is $93,000 - $109,000 per year.
Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.
Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.
Benefits Summary (USA Full-Time Exempt Employees):
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Time Off policies:
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave
Benefits are subject to change at the company's discretion.
Atoms accepts applications on an ongoing basis.
Ready to join us as we serve those who serve others?
#LI-Onsite
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