Manager - Lifestyle & Consumer

Company Description

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.  

In 2024 we announced our exciting partnership with Blackstone as our first financial investor since inception to support our company’s continued growth. We have also been ranked by Vault as a Top 20 Consulting Firm to work for in the APAC region for 2025. 

Job Description

Shape the future of Luxury, FMCG & Retail industries.  

At Sia, we work with leading luxury Maisons, consumer brands, retailers and hospitality providers to design their future — from high-level strategy to hands-on implementation.  

As a Manager on the Lifestyle & Consumer Goods, you will play a leadership role in delivering strategic and transformation engagements for senior clients across luxury, FMCG, retail and hospitality. You will be responsible for defining project approaches, managing multidisciplinary teams, driving high-quality client delivery, developing business opportunities, and strengthening Sia’s expertise in the sector. 

This is a multi-tool leadership role where business curiosity, strategic thinking and technology innovation come together to deliver tangible client impact. Your focus will not be limited to one function — you will help clients connect the dots across brand, product, marketing, commerce, operations, digital, data and AI. 

You will:  

Lead strategy and transformation engagements 

• Manage strategic challenges across brand positioning, portfolio strategy, go-to-market models, customer experience, pricing, category development, omnichannel transformation and operating model redesign. 

• Define project frameworks, objectives, workplans, governance, workstreams, team roles and delivery milestones. 

• Lead qualitative and quantitative analyses to identify business issues, assess impacts and define actionable recommendations. 

• Translate strategic vision into operational detail and ensure solutions are successfully implemented. 

• Leverage digital, data, analytics and AI tools to enhance project delivery, insight generation and transformation outcomes. 

Manage senior client relationships 

• Build trusted relationships with senior stakeholders, including C-level and top management, and support account growth through high-quality delivery, client trust and identification of follow-on opportunities. 

• Prepare and lead complex or strategic meetings and workshops that support decision-making. 

• Maintain lasting client relationships and contribute to the development of a personal network in the market. 

Develop Sia’s expertise in Lifestyle & Consumer Goods 

• Strengthen and promote specific expertise across luxury, FMCG, retail and/or hospitality 

• Share knowledge and best practices across teams and projects. 

• Contribute to internal capability-building initiatives, including communities, chapters, squads or sector-focused knowledge development. 

• Represent your expertise internally and, where relevant, externally through events, thought leadership or client-facing discussions 

• Identify, qualify and develop business opportunities within existing and prospective clients. 

Manage and develop teams 

• Supervise and animate project teams, setting clear goals and supporting consultants in their development. 

• Coach and evaluate consultants, helping them strengthen their consulting, analytical, client management and delivery skills. 

• Identify and resolve internal project team challenges. 

• Act as a role model for Sia’s values, demonstrating strong work ethics, collaboration and client commitment. 

Qualifications

• 5+ years of experience in consulting, corporate strategy, or a strategic role in a luxury, consumer goods or retail company. 

• Good understanding of the luxury, consumer goods and/or retail ecosystem, including brands, business models, consumer trends, channels, customer journeys and operating models is a strong plus 

• Demonstrated experience managing consulting projects or complex workstreams, including planning, governance, team coordination, client reporting and delivery quality. 

• Strong analytical skills and problem-solving skills, and a good sense of prioritization  

• A fast learner who thrives on diverse challenges and changing environments  

• You can switch between strategic vision and operational detail — and speak both business and numbers fluently 

• Hands-on experience leveraging AI tools (e.g., GenAI, analytics, automation) to deliver consulting engagements or projects 

• Fluency in English and Mandarin is a must. Proficiency in any other Asian languages could be advantageous  

Additional Information

This Role Is Right for You If You Like To

• Work on high-impact AI and Generative AI projects across different industries.
• Be client-facing and operate with autonomy in a consulting environment.
• Build practical AI solutions that move beyond proof-of-concept into real production use.
• Collaborate with diverse teams across data science, software engineering, cloud, product, and business consulting.
• Mentor engineers and contribute to the growth of a high-performing AI team.
• Stay close to emerging AI technologies while focusing on business outcomes and delivery excellenceGrow your career in a fast-moving, international, performance-driven consulting environment.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.