Manager– D2C Website Growth & Performance Marketing
Yogabar· Sales
About this role
Manager – D2C Website Growth & Performance Marketing
Who We Are:
Yoga Bar is a Bangalore-based health-food brand on a mission to make the country eat healthier. As part of the ITC ecosystem, we are scaling rapidly across all channels.
We’re looking for a hands-on, data-driven Associate – D2C Website Growth & Performance Marketing who can take ownership of the Yoga Bar website as a business and growth channel.
What You Will Work On:
• Build and scale performance marketing for Yoga Bar’s D2C website.
• Drive profitable customer acquisition while continuously improving ROAS, CAC, LTV and payback periods.
• Scale existing acquisition channels while identifying and unlocking new customer acquisition opportunities.
• Build data-driven experimentation frameworks to improve campaign performance and marketing efficiency.
• Develop repeatable performance marketing playbooks for product launches, campaigns and new market opportunities.
• Work closely with the Brand, Creative, E-commerce and CRM teams to build a strong and consistent customer acquisition funnel. What You'll Own
• End-to-end ownership of paid acquisition across Meta, Google and other relevant high-impact channels.
• Own the performance marketing P&L;, with accountability for acquisition efficiency, contribution margin, payback and long-term profitability.
• Drive budget planning, forecasting, attribution analysis and channel performance optimisation.
• Track and optimise key metrics including ROAS, CAC, LTV, CVR, AOV, contribution margin and payback period.
• Build a strong culture of experimentation, analytics, automation and execution.
• Work with creative teams to develop and test performance-led ad creatives, messaging and landing pages.
• Analyse customer and campaign data to identify opportunities for improving conversion and customer lifetime value.
• Continuously test new audiences, creatives, offers, campaigns and acquisition strategies.
• Monitor competitors and category trends to identify new growth opportunities for Yoga Bar’s D2C business.
What We're Looking For:
• 2–4 years of experience in performance marketing, D2C growth, digital marketing or a similar role.
• Hands-on experience managing Meta Ads, Google Ads and other paid acquisition channels. • Experience working on D2C/FMCG/consumer brands is strongly preferred.
• Strong understanding of ROAS, CAC, LTV, contribution margin, payback and conversion funnels.
• Strong analytical skills with the ability to translate data into actionable business decisions. • Experience working with GA4, Excel/Google Sheets and marketing analytics tools.
• Strong understanding of the complete acquisition fi website fi conversion fi repeat purchase funnel.
• Comfortable managing budgets and taking ownership of business outcomes rather than just campaign execution.
• Ability to work in a fast-paced, high-growth environment with a strong bias towards experimentation and execution. Good to Have
• Experience managing performance marketing for an FMCG, food, health, beauty or other consumer D2C brand.
• Experience with Shopify / Shopify Plus.
• Exposure to CRO, A/B testing and landing-page optimisation.
• Experience working with CRM/retention teams to improve repeat purchases and LTV.
• Experience working with performance marketing agencies or external partners.
Role Details
Designation- Associate – D2C Website Growth & Performance Marketing
Experience- 2–4 years
Who We Are:
Yoga Bar is a Bangalore-based health-food brand on a mission to make the country eat healthier. As part of the ITC ecosystem, we are scaling rapidly across all channels.
We’re looking for a hands-on, data-driven Associate – D2C Website Growth & Performance Marketing who can take ownership of the Yoga Bar website as a business and growth channel.
What You Will Work On:
• Build and scale performance marketing for Yoga Bar’s D2C website.
• Drive profitable customer acquisition while continuously improving ROAS, CAC, LTV and payback periods.
• Scale existing acquisition channels while identifying and unlocking new customer acquisition opportunities.
• Build data-driven experimentation frameworks to improve campaign performance and marketing efficiency.
• Develop repeatable performance marketing playbooks for product launches, campaigns and new market opportunities.
• Work closely with the Brand, Creative, E-commerce and CRM teams to build a strong and consistent customer acquisition funnel. What You'll Own
• End-to-end ownership of paid acquisition across Meta, Google and other relevant high-impact channels.
• Own the performance marketing P&L;, with accountability for acquisition efficiency, contribution margin, payback and long-term profitability.
• Drive budget planning, forecasting, attribution analysis and channel performance optimisation.
• Track and optimise key metrics including ROAS, CAC, LTV, CVR, AOV, contribution margin and payback period.
• Build a strong culture of experimentation, analytics, automation and execution.
• Work with creative teams to develop and test performance-led ad creatives, messaging and landing pages.
• Analyse customer and campaign data to identify opportunities for improving conversion and customer lifetime value.
• Continuously test new audiences, creatives, offers, campaigns and acquisition strategies.
• Monitor competitors and category trends to identify new growth opportunities for Yoga Bar’s D2C business.
What We're Looking For:
• 2–4 years of experience in performance marketing, D2C growth, digital marketing or a similar role.
• Hands-on experience managing Meta Ads, Google Ads and other paid acquisition channels. • Experience working on D2C/FMCG/consumer brands is strongly preferred.
• Strong understanding of ROAS, CAC, LTV, contribution margin, payback and conversion funnels.
• Strong analytical skills with the ability to translate data into actionable business decisions. • Experience working with GA4, Excel/Google Sheets and marketing analytics tools.
• Strong understanding of the complete acquisition fi website fi conversion fi repeat purchase funnel.
• Comfortable managing budgets and taking ownership of business outcomes rather than just campaign execution.
• Ability to work in a fast-paced, high-growth environment with a strong bias towards experimentation and execution. Good to Have
• Experience managing performance marketing for an FMCG, food, health, beauty or other consumer D2C brand.
• Experience with Shopify / Shopify Plus.
• Exposure to CRO, A/B testing and landing-page optimisation.
• Experience working with CRM/retention teams to improve repeat purchases and LTV.
• Experience working with performance marketing agencies or external partners.
Role Details
Designation- Associate – D2C Website Growth & Performance Marketing
Experience- 2–4 years
Location- Bangalore
Work Mode- Work from Office
Frequently Asked Questions
Is the salary disclosed for the Manager– D2C Website Growth & Performance Marketing position at Yogabar?
The salary for this Manager– D2C Website Growth & Performance Marketing role at Yogabar is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Manager– D2C Website Growth & Performance Marketing position at Yogabar located?
This Manager– D2C Website Growth & Performance Marketing role at Yogabar is based in Bengaluru, Karnataka, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Manager– D2C Website Growth & Performance Marketing role at Yogabar full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Manager– D2C Website Growth & Performance Marketing role in the Sales department at Yogabar.
Which team or department does the Manager– D2C Website Growth & Performance Marketing at Yogabar belong to?
This Manager– D2C Website Growth & Performance Marketing position is part of the Sales department at Yogabar. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Manager– D2C Website Growth & Performance Marketing position at Yogabar?
Click the "Apply Now" button on this page. You will be redirected to Yogabar's official application portal hosted on freshteam where you can submit your application directly.
When was the Manager– D2C Website Growth & Performance Marketing job at Yogabar posted?
This Manager– D2C Website Growth & Performance Marketing position at Yogabar was posted on Sep 15, 2026. Apply as soon as possible — early applications are often reviewed first.
Manager– D2C Website Growth & Performance Marketing
Yogabar
You'll be redirected to Yogabar's official application page on freshteam.