Manager, Corporate Brand

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Manager, Haleon Brand supports the development and execution of the Haleon brand globally in pursuit of building our internal and external Haleon corporate brand reputation. This includes working on the reputation strategy, campaign and toolkit generation, brand visualization and hero content development. 

Sitting within Corporate Affairs and reporting to the Global Head, Corporate and Employer Brand this role focusses on translating the corporate brand strategy into outputs including content, digital assets and materials, templates and tools. This role requires an individual to work in close collaboration with the full Global Communications team, Government Affairs, Expert Marketing and the broader Haleon Marketing community.

The output of this role is highly visible both internally and externally and as such the incumbent needs to demonstrate the ability to hold themselves and others accountable and to build credibility with a large range of external agencies and internal stakeholders who are pivotal to their success.

Role and Responsibilities

• Feeding into creation of the strategic vision and plan for Haleon as a company and a brand
• Creating and executing integrated marketing and/ or communication campaigns that build the reputation of the business and the corporate brand
• Providing input into the design of templates that allow for consistent delivery of the Haleon brand globally and cross-functionally
• Working with the wider Global and Local Marketing teams to assess where the Haleon brand can connect initiatives to drive scale or further promote the company reputation
• Partnering with External and Internal Communications on the creation and ongoing evolution of the Haleon company messaging and assets. 
• Acting as a “brand guardian”, engaging with stakeholders to ensure brand identity compliance and a consistent high degree of quality asset production.
• Supporting with the ongoing management, development, and implementation of the company’s global visual identity to ensure it remains fit for purpose, is representative of the business and can be used across all channels
• Implementing content testing and measurement approaches to ensure audience impact
• Inspiring the wider Marketing and Communications organisations around the opportunity presented by the Haleon brand.
• Tracking and monitoring of the Corporate Brand key metrics (Reputation, Mentions, Sentiment and LLM monitoring)

Why you?

• Experience in brand building and communications
• Proven experience of managing a matrix of agencies
• Brand and digital activation experience
• Proven project management capability of leading complex projects with successful outcomes, within a matrix organisation
• Proven strategic influencing skills
• Good organisational skills and attention to detail

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 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.