Manager, Advertising Effectiveness & Insights

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Job Description:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

As Manager, Advertising Effectiveness & Insights, you will play a key role in demonstrating the value of Disney’s premium advertising solutions across Disney+, ESPN and The Walt Disney Company’s broader advertising portfolio. You will lead audience insights, campaign measurement and effectiveness research that helps advertisers understand, plan and invest with confidence.

Working closely with Advertising Sales, Client Solutions, Trade Marketing, Product and regional Analytics teams, you will turn complex audience and campaign data into clear, compelling stories that influence commercial strategy and client decision-making.

What you’ll do:

• Lead advertising effectiveness studies across Disney’s advertising portfolio, including campaign measurement, brand lift studies and post-campaign analysis.
• Develop audience insights and market narratives that strengthen Disney’s advertising proposition with agencies and advertisers.
• Build measurement frameworks, benchmarks and proof points that demonstrate the impact of Disney’s premium video and streaming environments.
• Partner with sales and client-facing teams to deliver insight-led solutions that support client engagement and commercial growth.
• Identify, evaluate and manage research vendors and measurement partners across the APAC market.
• Present insights, methodologies and recommendations to senior internal and external stakeholders.
• Stay close to industry trends across audience measurement, advertising effectiveness, privacy, signal loss and cross-media evaluation.

What we’re looking for:

• At least 5 years' experience within media research, audience analytics, advertising effectiveness measurement or commercial insights.
• Strong understanding of audience measurement and advertising effectiveness methodologies across television, streaming and digital media.
• Proven experience analysing and interpreting Australian audience and media consumption datasets.
• Experience delivering client-facing insights and commercial research programmes.
• Experience managing external research suppliers, measurement partners and vendor relationships.
• Strong project management and stakeholder engagement skills.
• Advanced quantitative research and analytical capabilities.

Experience with the following would be highly regarded:

• Roy Morgan, VOZ / OzTAM, AudienceProject, GWI, Nielsen or comparable audience measurement tools.
• Brand lift, campaign effectiveness research and post-campaign evaluation methodologies.
• BVOD, AVOD, SVOD, streaming or premium video environments.
• Media agency strategy, research, investment or planning teams.

Additional Information:

This is a unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination, then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com

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