Lifecycle Marketing Manager

BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. We sell safety software to businesses and online safety training to the people who need it - and we are looking for an Lifecycle Marketing Manager to own our marketing outreach end to end: the program, the audiences it reaches, and the data underneath it.  About the Role: We are hiring you to be the expert, so you set the strategy, run it past marketing leadership, and go. Our ideal candidate is analytical first: comfortable in messy data, willing to dig for the truth, and organized enough to keep every audience defined and every journey mapped instead of running on instinct.  This role owns two things that depend on each other: the data underneath our marketing funnel, and every message that runs on top of it. We run a course business and a software business side by side, and that gives this program an unusual amount of room. A software buyer, a course buyer, and a prospect who is still deciding all need different content.  Your first job is making the funnel measurable and trusted. You will help settle what a lead means at each stage and keep records staged against it, decide what we send and to whom, hold the line on consent, and produce the reporting we judge marketing performance by. You will build it yourself, working closely with our web team wherever tracking spans our properties, and with the support of marketing leadership and a growing marketing team. HubSpot is our system of record, and you will own many of its processes.  This is a build role - it's the foundation to our email and lead tracking. Our email outreach currently runs across several disconnected systems, our nurture program is only partly built, and there are many customers who have never received a lifecycle message from us. Best practices, automated flows, and new designs are all still to be built, and all of it has to hold up to the compliance obligations we operate under. How well we capture leads and run lifecycle marketing shapes the experience every potential customer has with us.  This is an in-person role based out of our Sherwood Park, Alberta office.