Lifecycle Marketing Manager

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.

The Impact You Will Make

As Lifecycle Marketing Manager, you will play a critical role in improving student conversion across Risepoint’s UK university partner portfolio. Embedded within the UK marketing team, you will oversee conversion activity across the UK student funnel, translating lifecycle strategy into high-performing, student-centered journeys across email, SMS, CRM, and related channels that help prospective students move from initial enquiry through application, enrolment, start, and beyond.

Working closely with the central Lifecycle Marketing team in the US, you will align with global best practice, leverage existing platforms, tools, and frameworks, and ensure the UK funnel benefits from scalable lifecycle marketing expertise while reflecting UK market needs, student decision-making, and local partner priorities. Combining operational excellence with creative conversion thinking, this role will use automation, journey orchestration, segmentation, testing, and insight to identify new ways to engage, reassure, motivate, and convert prospective students throughout their decision-making journey.

How You Will Bring Our Mission to Life

What You Will Do:

• Own lifecycle marketing and conversion activity across the UK student funnel, supporting prospective students from lead and enquiry through application, enrolment, start, and progression.
• Build, manage, and optimise multi-step student journeys across email, SMS, CRM, and related channels, ensuring communications are timely, relevant, personalised, and aligned to key funnel stages.
• Partner closely with the central Risepoint Lifecycle Marketing team to adopt best practice, align with shared lifecycle frameworks, and ensure UK activity benefits from global expertise while reflecting local market needs.
• Translate UK recruitment priorities, student insights, and partner objectives into effective conversion campaigns, nurture journeys, reminder sequences, re-engagement activity, and decision-support communications.
• Work closely with UK/EMEA product marketing managers, paid media, digital experience, creative, analytics, student engagement, and student support teams to create cohesive, joined-up student experiences across the funnel.
• Identify opportunities to improve conversion beyond standard automation, using creative thinking, student insight, behavioural triggers, messaging tests, content, and channel optimisation and execution to reduce friction and increase progression.
• Lead testing and optimisation across lifecycle activity, including A/B testing, segmentation, personalisation, send-time optimisation, subject lines, messaging, calls to action, and journey structure.
• Analyse lifecycle campaign and funnel performance to identify insights, diagnose drop-off points, and recommend improvements that increase engagement, conversion rates, and speed through the funnel.
• Maintain audience segmentation, data integrity, targeting logic, and campaign QA processes to support accurate, compliant, and effective lifecycle communications.
• Ensure lifecycle activity aligns with email, SMS, data privacy, consent, deliverability, and channel best practices.
• Develop reporting and insight on lifecycle marketing performance, translating campaign and journey data into clear recommendations for UK marketing, central lifecycle teams, and senior stakeholders.
• Support new partner and programme launches by developing lifecycle journey requirements, conversion plans, nurture content, and campaign workflows that help convert prospective students from launch.
• Identify opportunities to use automation, AI-enabled tools, scalable templates, and improved processes to increase efficiency, consistency, and performance across UK lifecycle marketing activity.

What Success Looks Like:

• UK lifecycle journeys are executed with consistency, accuracy, and high quality across email, SMS, CRM, and related channels.
• Prospective students receive timely, relevant, and helpful communications that support confident decision-making and reduce friction across the recruitment journey.
• Lifecycle marketing activity contributes to measurable improvements in lead-to-application, application-to-enrolment, and enrolment-to-start conversion rates.
• Conversion activity is continuously optimised based on data, testing, student insight, and changing partner priorities.
• The UK team has a clear view of funnel performance, drop-off points, lifecycle opportunities, and recommended actions to improve conversion.
• Strong alignment exists between UK marketing, central Lifecycle Marketing, student experience, student support, digital experience, paid media, creative, and analytics teams.

How Impact Will be Measured:

• Improvements in key UK funnel conversion rates, including lead-to-application, application-to-start, and lead-to-start conversion.
• Email and SMS engagement metrics, including open rates, click-through rates, conversion rates, unsubscribe rates, and deliverability indicators.
• Journey progression metrics, including stage-to-stage conversion, drop-off reduction, re-engagement performance, and conversion velocity.
• Performance of nurture, reminder, re-engagement, application completion, enrolment support, and start-focused campaigns.
• Volume, quality, and impact of testing and optimisation initiatives across lifecycle journeys.
• Accuracy, consistency, and reliability of campaign execution, including QA, segmentation, targeting, and reporting.
• Adoption of scalable lifecycle processes, templates, automation, or AI-enabled efficiencies that improve team productivity and campaign performance.

What You’ll Bring to the Team

Experience That Matters Most

• 4–6+ years of experience in lifecycle marketing, CRM marketing, conversion marketing, or a related growth or performance marketing discipline.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant experience.
• Hands-on experience in platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, or similar ESP, CRM, or marketing automation platforms.
• Experience managing multi-step lifecycle journeys across email and SMS, with a strong understanding of segmentation, personalisation, triggers, automation, and funnel-stage messaging.
• Strong understanding of conversion marketing, including how to move audiences through a decision journey using timely communications, behavioural insight, content, and testing.
• Analytical mindset, with the ability to interpret campaign, journey, and funnel performance data and translate it into clear, actionable recommendations
• Experience with A/B testing, segmentation, personalisation, journey optimisation, and performance reporting.
• Strong attention to detail and operational discipline, with experience managing campaign QA, audience targeting, data accuracy, and execution timelines.
• Ability to work cross-functionally with marketing, analytics, digital, creative, admissions, student support, and central lifecycle teams to deliver joined-up student experiences.
• Strong written communication skills, with the ability to shape clear, persuasive, student-centred messaging across lifecycle touchpoints.
• Ability to balance structured automation and process with creative thinking about how to improve conversion and student engagement.
• Proven ability to manage multiple campaigns, journeys, partners, and priorities in a fast-paced, matrixed environment.
• ​Location Requirement: Must reside in the United Kingdom.

Experience That’s Great to Have:

• Experience working in higher education, education technology, student recruitment, or another high-consideration lead generation environment.
• Experience working with international education markets, or regionally tailored lifecycle marketing activity.
• Experience working within a global or matrixed marketing structure, including collaboration with centralised specialist teams.
• Familiarity with CRM and student recruitment funnels, including enquiry, application, offer, enrolment, and start stages.
• Experience with reporting and analytics tools such as Google Analytics, Looker Studio, Power BI, or similar.
• HTML editing skills for email troubleshooting and template adjustments.
• Experience working with call centre, admissions, enrolment, or student support teams to align marketing communications with human outreach.
• Understanding of consent, GDPR, email deliverability, SMS compliance, and data privacy considerations.
• Experience using AI-enabled tools, automation, or scalable content approaches to improve lifecycle marketing efficiency and performance.

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Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce

This role is eligible for comprehensive benefits

Personal and Professional Development:

• Continuous Professional and Leadership Development Programs
• Tuition Reimbursement for employees and their dependents