Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead)

orioninnovation· Delivery
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📍 Mexico City, Mexico City, Mexico

About this role

Orion Innovation is a premier, award-winning, global business and technology services firm.  Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity.  We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.

Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead)

 

Descripción del puesto:

·        Responsable de liderar la ejecución y evolución de Salesforce Marketing Cloud como plataforma central de activación dentro del ecosistema de CRM, asegurando su correcta integración con otras nubes de Salesforce (Sales, Service, Data Cloud) y plataformas externas.

·        Forma parte del IT CRM Cell y trabaja en conjunto con el Arquitecto de Soluciones, Data & Analytics y proveedores externos para implementar capacidades de hiper-personalización, journeys y activación omnicanal.

·        Rol enfocado en delivery, operación y evolución de Marketing Cloud, con visión de ecosistema. 

Principales responsabilidades

Liderar la implementación y evolución de Salesforce Marketing Cloud.
Diseñar y ejecutar journeys, segmentación y activación de campañas.
Integrar Marketing Cloud con Data Cloud, Sales/Service Cloud y otros sistemas.
Ejecutar la consolidación y estandarización de canales y herramientas de contacto.
Coordinar equipos internos (especialistas, devs, QA) y proveedores externos.
Asegurar delivery continuo bajo metodologías ágiles (PODs).
Implementar casos de uso de personalización (lifecycle, NBO, triggers).
 

Skills y experiencia requerida

Core

5–8 años en Salesforce Marketing Cloud.
Experiencia liderando implementaciones o evolución de SFMC.
Salesforce

Experiencia operando Marketing Cloud en entornos con múltiples Business Units y alta complejidad de campañas.
Dominio de:
Journey Builder
Contact Builder
Automatización y segmentación
Conocimiento de integración con:
Data Cloud
Sales / Service Cloud
Integración

Experiencia en integraciones (APIs, data flows).
Entendimiento de ecosistemas omnicanal con múltiples plataformas de contacto (ej. email, WhatsApp, push, call center).
Delivery

Experiencia liderando equipos híbridos (internos + vendors).
Trabajo en metodologías ágiles (Scrum / PODs).
Experiencia gestionando backlog, releases y prioridades en entornos de delivery continuo.
Data-driven marketing

Experiencia en segmentación, personalización y activación basada en datos (audiencias, triggers, comportamiento).
 

Soft skills

Fuerte orientación a ejecución.
Coordinación cross-functional.
Capacidad de aterrizar estrategia a implementación.
Idioma

Inglés: Intemedio

Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Candidate Privacy Policy

Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, “Orion,” “we” or “us”) are committed to protecting your privacy. This Candidate Privacy Policy (orioninc.com) (“Notice”) explains:

  • What information we collect during our application and recruitment process and why we collect it;
  • How we handle that information; and
  • How to access and update that information.

Your use of Orion services is governed by any applicable terms in this notice and our general Privacy Policy.

 

Frequently Asked Questions

Is the salary disclosed for the Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead) position at orioninnovation?
The salary for this Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead) role at orioninnovation is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead) position at orioninnovation located?
This Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead) role at orioninnovation is based in Mexico City, Mexico City, Mexico. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead) at orioninnovation belong to?
This Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead) position is part of the Delivery department at orioninnovation. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead) position at orioninnovation?
Click the "Apply Now" button on this page. You will be redirected to orioninnovation's official application portal hosted on greenhouse where you can submit your application directly.
When was the Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead) job at orioninnovation posted?
This Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead) position at orioninnovation was posted on Jun 19, 2026. Apply as soon as possible — early applications are often reviewed first.
Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead)
orioninnovation
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