KOL Specialist Intern

Job Description:

Creators can make people discover a brand, change their mind, or care about something they would have scrolled past. The challenge is knowing who to work with, why they matter, and how to make the partnership feel authentic.

As a KOL Specialist Intern at dentsu Influence, you’ll get hands-on experience behind creator campaigns, from researching and identifying the right KOLs to campaign coordination, briefing, and performance tracking. You’ll work with the team to turn audience and cultural insights into creator partnerships that make sense for both the brand and the community.

If you’re naturally curious about people, culture, and why some creators can move an audience while others can’t, this is a good place to start.

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu Japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
 

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

What You’ll Do

• Research KOLs and creators across platforms, categories, and communities to identify the right talent for campaigns.

• Support creator shortlisting, outreach, briefing, contracting, and campaign coordination.

• Help track content delivery, campaign timelines, and creator performance.

• Monitor social trends, conversations, and emerging creators to identify relevant opportunities for brands.

• Support campaign reporting and turn performance data into useful learnings.

• Coordinate with internal teams, clients, and creators to keep campaigns moving smoothly.

What You’ll Learn

• How brands choose the right creators for different audiences and campaign objectives.

• How KOL campaigns work from strategy and creator selection through execution and measurement.

• How to evaluate creators beyond follower count, including audience fit, content quality, engagement, and credibility.

• How to work with creators while protecting both brand objectives and creative authenticity.

• How culture, community, content, and performance come together in influencer marketing.

• Real experience working on live campaigns and with creators across different categories.

A Bit About You

• Final-year student or fresh graduate with an interest in influencer marketing, social media, content, or digital marketing.

• Naturally plugged into social media, creators, internet culture, and emerging trends.

• Curious about why people follow, trust, and engage with certain creators.

• Strong attention to detail and comfortable managing multiple creators, timelines, and campaign requirements.

• Good communication skills and confident working with different personalities.

• Proactive, organized, resourceful, and willing to learn by doing.

• Available to commit full-time, Monday-Friday, for at least 3 months.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are a Force for Good

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We will not define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That is what we care about.

So, whether you are joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com
 

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

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