KFC - Sr. Martech Data Analyst I

KFC Thailand
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📍 Ho Chi Minh, Dong Nam Bo, Viet NamFull time

About this role

We are seeking an experienced data and analytics leader to help drive global digital insights across KFC’s business. This role will support KFC Global's Brand Experience strategy by delivering actionable analytics that enhance guest experience, improve digital performance, and enable smarter decision-making across markets. 

You will play a critical role in advancing KFC’s digital measurement capabilities, partnering with cross-functional and international stakeholders to ensure consistent, scalable analytics frameworks. The successful candidate will own end-to-end analytical initiatives — from opportunity identification and problem scoping to analysis execution, insight development, and executive-ready storytelling. 

As part of the KFC Global Brand Experience team, you will help elevate how data and technology inform digital strategy across regions, ensuring our ecommerce and digital platforms are optimized to drive growth and deliver best-in-class guest experiences worldwide. 

Core Responsibilities 

  • Lead advanced quantitative and statistical analyses to uncover trends, performance drivers, and growth opportunities across global digital platforms 

  • Develop scalable analytics frameworks to support consistent measurement and insight generation across markets 

  • Build and maintain dashboards and reporting solutions powered by Yum’s Global Data Hub (GDH) to monitor ecommerce performance, guest behavior, and digital engagement 

  • Ensure consistent use of GDH data sources to enable standardized, enterprise-wide KPI reporting and governance 

  • Partner with global and regional product teams, channel managers, and strategy leaders to identify and prioritize high-impact digital opportunities 

  • Translate complex, multi-source global datasets into clear, actionable insights tailored to market-level and enterprise stakeholders 

  • Develop compelling presentations that synthesize analytical findings and strategic recommendations for senior leadership

     

Key Focus Areas 

  • Anticipate global digital trends and evolving business needs to propose high-impact, forward-looking analyses 

  • Serve as a strategic thought partner to product, channel, and strategy teams by embedding analytics into roadmap planning and investment decisions 

  • Deliver timely, accurate insights to global stakeholders, regional markets, engineering teams, and leadership 

  • Build, standardize, and scale analytics reporting to ensure consistent measurement across markets 

  • Design intuitive visualizations that surface the most relevant insights and support confident, data-driven decisions 

  • Develop and maintain scalable data models and code across multiple global data sources 

  • Identify opportunities to simplify and automate analytics processes to drive efficiency and consistency 

  • Align analytics capabilities with KFC’s global brand and digital strategy to enable scalable growth 

 
 

  • 4+ years of experience in analytics, ideally supporting multi-market or global organizations 

  • Strong proficiency in SQL, Python, R, or similar programming languages for statistical analysis 

  • Advanced experience with at least one leading BI tool (Tableau, Power BI, Domo, etc.) 

  • 2+ years of hands-on experience with Google Analytics to generate insights and support digital product teams 

  • Experience working with A/B testing and experimentation platforms (e.g., Optimizely) 

  • Strong stakeholder management and influence skills across diverse, cross-cultural teams 

  • Excellent communication skills, with the ability to clearly articulate technical insights to global business audiences

Frequently Asked Questions

Is the salary disclosed for the KFC - Sr. Martech Data Analyst I position at KFC Thailand?
The salary for this KFC - Sr. Martech Data Analyst I role at KFC Thailand is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the KFC - Sr. Martech Data Analyst I position at KFC Thailand located?
This KFC - Sr. Martech Data Analyst I role at KFC Thailand is based in Ho Chi Minh, Dong Nam Bo, Viet Nam. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the KFC - Sr. Martech Data Analyst I role at KFC Thailand full-time or part-time?
This is listed as a Full time position. It is posted as a KFC - Sr. Martech Data Analyst I role at KFC Thailand.
How do I apply for the KFC - Sr. Martech Data Analyst I position at KFC Thailand?
Click the "Apply Now" button on this page. You will be redirected to KFC Thailand's official application portal hosted on oraclecloud where you can submit your application directly.
When was the KFC - Sr. Martech Data Analyst I job at KFC Thailand posted?
This KFC - Sr. Martech Data Analyst I position at KFC Thailand was posted on Aug 13, 2026. Apply as soon as possible — early applications are often reviewed first.
KFC - Sr. Martech Data Analyst I
KFC Thailand
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