Perform periodic product and market reviews to identify gaps and areas of opportunity for the product & category. Conduct frequent in-sighting exercise with current field team, applicators to identify areas if opportunity. Also, engage with industry experts, and have discussions with Internal R&D to identify new market trends in the industry.
Shortlist the range of categories/products that Birla White can enter in the future in line with company strategy by continuously monitoring newer products in the building and construction chemicals Industry.
Based on research, develop new products with R&D and work towards launching the product.
Continuously Track and provide leadership with key product insights & recommendations based on innovation metrics.
New product ideation and managing the product pipeline
Finalize the product pipeline for every financial year and manage the pipeline ensuring regular new product launches.
Formulate product strategy aligning with business strategy.
Design & detail product roadmap for short as well as long term.
Provide guidance on designing product packaging with agencies, test the products in the market, define consumers, communications and prepare GTM plan.
Product Development & Manufacturing (cross functional coordination), Market assessment
Coordinate with the plant R&D team for the lab development of the product, provide them with product benchmarks, and set requirements for the product according to market standards.
Guide the plant production teams by providing them with new product target volume projections for 3 years, and new SKUs which is to be produced at the plant. Evaluate if additional Capex is to be provided for manufacturing of new product.
Conduct market trials before launch- benchmark the application of the new products vs the competition.
Provide feedback to R&D / Production based on Market trial output
Market estimation, Pricing & Business Modelling
Map Birla White’s potential in the new category we aim to enter by forecasting the volume estimations based on the market size and segmentations of the category.
Define the variants and the type of SKUs to be launched of the product according to the consumer needs and market standards.
Create the pricing of the product based on the RM costs, variable costs & fixed costs, schemes and discounts, retailer/stockist margins, and Birla White margin.
Conduct the financial analysis of the product by working out the P&L of the products and assessing revenue generated by the product.
Incorporate all above inputs in final business model for the product and align the same with senior management for launch.
Proposal drafting for approvals
Prepare final proposal for approval to launch / re-introduction of new Product / Category
Frequently Asked Questions
Is the salary disclosed for the Innovation Manager - Mumbai position at Aditya Birla Group?
The salary for this Innovation Manager - Mumbai role at Aditya Birla Group is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Innovation Manager - Mumbai position at Aditya Birla Group located?
This Innovation Manager - Mumbai role at Aditya Birla Group is based in Worli, Maharashtra, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
How do I apply for the Innovation Manager - Mumbai position at Aditya Birla Group?
Click the "Apply Now" button on this page. You will be redirected to Aditya Birla Group's official application portal hosted on peoplestrong where you can submit your application directly.
When was the Innovation Manager - Mumbai job at Aditya Birla Group posted?
This Innovation Manager - Mumbai position at Aditya Birla Group was posted on Jul 12, 2026. Apply as soon as possible — early applications are often reviewed first.
