Head of Sales

The Opportunity

African Safari Group is a fast-scaling luxury safari business selling five-star African safari experiences to high-net-worth clients across the UK, EU, US, and Australia. Our sales organisation is 104 consultation-led consultants across six managed teams, converting 2,000+ qualified leads per month — and we are scaling it to 200+ consultants over the next 24 months while opening entirely new revenue lines. (Especially targeting the Eastern & Southern African regions)

We need a sales leader to own that scaling. All six sales managers report to you. You consolidate the organisation under one operating rhythm, one forecast, and one standard — and then you double it without letting quality slip.

What You'll Lead

The Organisation

• Six sales managers and their teams: Eastern Africa, Southern Africa, and four South African teams
• Fledgling Flights, DMC and ITC Departments
• Full ownership of sales execution, forecast, and manager performance
• A documented, proven sales process as your operating standard — your job is to enforce and improve it at scale, not invent it

Conversion and Discipline

• A weekly stage-conversion scorecard by team and consultant as the single management instrument
• Lift performance inside the existing funnel — contact, consultation, quote-to-deposit — before adding heads
• Develop the six managers into leaders who run their own performance management

The Scaling Machine

• Build the recruitment and onboarding engine that takes us from 104 to 200+ consultants, measured by cohort ramp and time-to-target
• Plan manager capacity ahead of consultant intake so teams never outgrow their leaders
• Partner monthly with the Head of Performance Marketing on lead supply and capacity planning

New Revenue Lines

• Launch and prove a group bookings desk (photographic, incentive, special-interest)
• Build an independent travel consultant (ITC) network selling under the ASG brand
• Establish DMC services for international agents and operators who need Africa expertise

What We're Looking For

• Has led and scaled a high-headcount, target-carrying consultative sales organisation — 100+ sellers under layered management — with the growth numbers to prove it
• A builder of managers, not just a closer of deals: you develop team leaders who run their own performance conversations
• Runs sales by stage-conversion data and forecast accuracy, not activity theatre
• Has built a sales recruitment and onboarding machine: cohort metrics, ramp curves, hiring ahead of attrition
• Comfortable holding a documented sales process as the standard for everyone, including top performers
• Strong plus: travel, luxury, or high-consideration sales; experience launching trade, group, or agent-network revenue lines

What This Is Not

• Not a role for hero sellers who scale themselves instead of the system
• Not a caretaker role for someone who has inherited a machine but never built one
• Not a role where top performers get a pass on process
• Not a fully built structure waiting for a figurehead — you will build the scaling engine yourself

What You Get

• Leadership of the revenue engine of a scaling luxury travel business — six managers, 100+ consultants, and a mandate to double it
• A seat at the leadership table, peer to the Head of Performance Marketing, reporting directly to the CEO with no political layers
• A proven sales process, strong lead flow, and real investment behind the growth plan
• Competitive executive salary plus performance incentive weighted to conversion quality and team ramp
• The chance to build a 200-person sales organisation and the management layer that runs it