Head of Marketing & Lead Generation

Who are we? moka.care is a mental health solution for companies, with one mission in mind: nurturing healthy minds to foster healthy organizations. We guide employees through individual and group therapy or coaching sessions. Alongside we help HR teams to take care of their employees’ mental health on a daily basis. Where we are currently: Since our creation in December 2019, more than 400 companies (L'Oreal, Spendesk, Qonto, Engie, Castalie, etc.) have joined moka.care, and we now have over 300,000 employees covered in France but also throughout the world! We have raised 17,5 million euros and are 70 to help companies improve their mental well-being. What we believe in? Excellence in care is our obsession. Culture is not nice words we put on the walls, we have defined 4 tangible values to make this culture live: Team Play, Optimism, Ownership & Agility. Why do we need you? Moka.Care has built strong foundations in a rapidly evolving market. We are now looking for a marketing leader who can scale our growth and pipeline generation efforts, strengthen our commercial execution, improve go-to-market effectiveness and continue building a leading brand for HR and People teams. Reporting to Guillaume d’Ayguesvives, co-founder, you will own Moka.Care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance. You will lead a multidisciplinary team of 8 people organized across three main areas: Brand, Awareness & Customer Enablement, led by a Brand & Product Marketing Lead Lead Generation, Content & Sales Enablement BDR Team, led by a BDR Team Lead You will also work closely with the Revenue Operations team to ensure strong alignment between marketing performance, pipeline generation and revenue outcomes. This role is designed for a performance-oriented marketing leader who combines strategic vision with operational excellence, and who knows how to build scalable growth systems in B2B environments. What will you do? Lead a high-performing marketing organization Provide clear direction, prioritization and performance management across the team Coach and develop managers and senior contributors Stay closely involved in execution, funnel performance and operational priorities Strengthen collaboration across Marketing, Sales, Customer, Product, Tech and Revenue Operations teams Lead Moka.Care’s growth and pipeline generation Define Moka.Care’s growth and lead generation priorities across inbound, outbound, paid acquisition and lifecycle marketing Scale a predictable and efficient pipeline generation engine aligned with revenue objectives Improve acquisition efficiency, funnel conversion and channel performance Partner closely with Revenue Operations to strengthen marketing performance measurement, attribution and budget allocation decisions Strengthen alignment and operating rhythms between Marketing, BDR and Sales teams Lead and develop the BDR Team Lead to maximize outbound pipeline generation and performance Drive commercial positioning & go-to-market effectiveness Partner closely with Brand & Product Marketing Lead to ensure Moka.Care’s positioning and messaging effectively support pipeline generation and revenue objectives Improve go-to-market effectiveness by strengthening the connection between marketing initiatives, commercial priorities and sales execution Guide segmentation, market expansion and strategic growth initiatives Ensure strong alignment between positioning, messaging and commercial strategy Contribute to maximizing the commercial impact of new offers, campaigns and strategic initiatives Act as a strategic thinking partner to our Brand & Product Marketing Lead to Support thought leadership through public-facing opportunities and by building relationships with key influencers (HR leaders, scientific experts, industry communities, etc.) Support brand awareness initiatives with creative campaign ideas and strong narratives Protect consistency across brand, content and communication initiatives You’re the ideal person if You have 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People Teams as core target personas) You have a strong track record in demand generation, pipeline creation and revenue-focused marketing You have experience leading or working closely with BDR/SDR teams and outbound pipeline generation You are highly data-driven and comfortable working closely with funnel performance and GTM metrics You combine strategic thinking with a strong operational mindset You also have a strong brand sensibility and understand the importance of positioning and messaging You know how to build strong alignment between Marketing, BDR, Sales and Revenue Operations teams You are fluent in both French and English