Head of Ecommerce & Growth — D2C (US Market)
growndiamondcorp· Executive Office
About this role
Gemcult is a premium fine-jewelry and lab-grown-diamond (LGD) brand selling engagement rings and fine jewelry to the US market, built on independently certified (GIA / GCAL) super-precision-cut diamonds. We're launching now — and looking for one owner to drive the entire D2C ecommerce and growth engine.
Gemcult is backed by an established gem & jewelry manufacturer-exporter, combining startup ownership with the stability and supply chain of a serious operator.
This is a builder-operator role, not an agency-management seat. You'll own the revenue number and build our acquisition channels hands-on — including a first-of-its-kind India-to-US live commerce operation across Facebook Live, eBay Live, Instagram, and TikTok Shop.
Key Responsibilities
- Own the US D2C revenue number, P&L, and unit economics (CAC, LTV, ROAS, contribution margin, AOV, repeat rate)
- Drive performance marketing / paid acquisition across Meta, Google, and social; manage the SEO agency to outcomes
- Build and run the live commerce channel end-to-end — stream calendar, live merchandising, and host team — from zero
- Own Shopify site conversion (CRO) and lifecycle / CRM / retention marketing (email, SMS)
- Build and coach a lean, high-performing growth marketing team
Requirements
- 5–8 years in D2C / ecommerce growth or performance marketing, with a revenue line you've personally owned
- Hands-on across paid media + CRM + CRO — not just managing agencies or dashboards
- Strong command of CAC, LTV, ROAS, contribution margin, and payback; data-fluent (GA4, dashboards)
- Comfort selling high-AOV, considered purchases (jewelry / luxury / diamonds a plus)
- Live commerce, livestream selling, and/or US-market experience a strong plus
- Shopify ecosystem experience preferred
Essentials: Mumbai · in-office · US-overlap (evening) hours · Reports directly to the Founder
On offer: real P&L ownership, equity/ESOP, and the chance to build a greenfield live-commerce channel for a premium international brand.
Skills / Keywords: D2C, Direct-to-Consumer, Ecommerce, Head of Ecommerce, Growth Marketing, Head of Growth, Performance Marketing, Shopify, Meta Ads, Google Ads, Live Commerce, TikTok Shop, CRM, Retention Marketing, CRO, CAC, LTV, ROAS, Jewelry, Lab-Grown Diamonds
Frequently Asked Questions
What is the salary for the Head of Ecommerce & Growth — D2C (US Market) role at growndiamondcorp?
The listed salary for this Head of Ecommerce & Growth — D2C (US Market) position at growndiamondcorp is INR 2500K–4500K. This is an FULL TIME role.
Where is the Head of Ecommerce & Growth — D2C (US Market) position at growndiamondcorp located?
This Head of Ecommerce & Growth — D2C (US Market) role at growndiamondcorp is based in Mumbai, MH, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Head of Ecommerce & Growth — D2C (US Market) role at growndiamondcorp full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Head of Ecommerce & Growth — D2C (US Market) role in the Executive Office department at growndiamondcorp.
Which team or department does the Head of Ecommerce & Growth — D2C (US Market) at growndiamondcorp belong to?
This Head of Ecommerce & Growth — D2C (US Market) position is part of the Executive Office department at growndiamondcorp. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Head of Ecommerce & Growth — D2C (US Market) position at growndiamondcorp?
Click the "Apply Now" button on this page. You will be redirected to growndiamondcorp's official application portal hosted on keka where you can submit your application directly.
When was the Head of Ecommerce & Growth — D2C (US Market) job at growndiamondcorp posted?
This Head of Ecommerce & Growth — D2C (US Market) position at growndiamondcorp was posted on Aug 26, 2026. Apply as soon as possible — early applications are often reviewed first.
Head of Ecommerce & Growth — D2C (US Market)
growndiamondcorp · 💰 INR 2500K–4500K
You'll be redirected to growndiamondcorp's official application page on keka.