Head of Customer Experience

coins· Transaction and Accounts
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📍 Taguig City, Metro Manila, Philippines

About this role

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

The Head of Customer Experience (CX) is a pivotal executive leadership role responsible for defining, driving, and scaling the enterprise-wide customer experience vision, strategy, and governance. Reporting directly to the President, this leader will oversee the end-to-end customer journey for users in a fast-paced fintech/crypto landscape.

Key Responsibilities

  • Sets the overall Customer Experience vision, strategy, and governance.

  • Reports directly to the President.

  • Provides strategic leadership and direction for the entire Customer Experience organization.

  • Provides strategic direction, governance, and executive oversight to the Co-Head of Customer Experience, ensuring operational initiatives align with the organization's long-term business objectives.

  • Spearheads enterprise-wide customer experience transformation, strategic organizational planning, and long-term expansion.

  • Establishes the strategic priorities and annual roadmap for the Customer Experience organization.

  • Establishes customer experience policies, governance frameworks, and executive-level standards.

  • Owns customer experience strategy, organizational performance, and executive reporting.

  • Partners with executive leadership to align customer experience initiatives with business objectives.

  • Oversees strategic budgeting, resource planning, technology investments, and organizational scalability.

  • Represents Customer Experience in executive leadership discussions and with external stakeholders, regulators, and strategic partners.

  • Sponsors major customer initiatives, digital transformation, and customer journey optimization.

Qualifications

  • Extensive experience of progressive leadership experience in Customer Experience, Customer Operations, Customer Success, or related functions, including executive oversight of large-scale customer organizations.

  • Proven executive leadership experience managing senior leaders and driving cross-functional strategic initiatives.

  • Must have fintech, crypto or financial services experience dealing with retail users.

  • Proven Management and/or relationship management experience at a senior, strategic level role.

  • Demonstrated success in leading customer organizations that consistently achieve strategic business objectives, customer experience metrics, and regulatory compliance.

  • Experience leading AI-enabled customer experience transformation, automation, or digital customer engagement initiatives is highly preferred.

  • Able to adapt and succeed in a changing environment.

  • Proactive, and good ownership ability.

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

Frequently Asked Questions

Is the salary disclosed for the Head of Customer Experience position at coins?
The salary for this Head of Customer Experience role at coins is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Head of Customer Experience position at coins located?
This Head of Customer Experience role at coins is based in Taguig City, Metro Manila, Philippines. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Head of Customer Experience at coins belong to?
This Head of Customer Experience position is part of the Transaction and Accounts department at coins. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Head of Customer Experience position at coins?
Click the "Apply Now" button on this page. You will be redirected to coins's official application portal hosted on lever where you can submit your application directly.
When was the Head of Customer Experience job at coins posted?
This Head of Customer Experience position at coins was posted on Jul 22, 2026. Apply as soon as possible — early applications are often reviewed first.
Head of Customer Experience
coins
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