Head of Consumer Technology & Digital Growth

At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.

In this role, we are looking for a passionate leader to shape the future of our digital customer experience and accelerate the next phase of growth. As Head of Consumer Technology & Digital Growth, you will lead the digital platforms and customer experiences that drive engagement, loyalty, and sales across KFC Thailand.
You will sit at the intersection of technology, marketing, customer experience, and commercial strategy, leading a team responsible for app, web, loyalty, CRM, kiosks, and other customer-facing digital products.
This role is ideal for someone who enjoys building products customers love while delivering measurable business impact.
 

What You Will do:

Drive Digital Growth
•Own the strategy and performance of KFC Thailand's digital ecosystem.
•Identify new opportunities to grow customer engagement, frequency, retention, and sales.
•Develop and execute ambitious digital growth plans aligned with business objectives.
•Champion innovation and emerging technologies that create competitive advantage.

Lead Customer-Facing Digital Products
•Shape the vision, roadmap, and delivery of digital products across mobile, web, loyalty, and in-store channels.
•Improve customer journeys through data, experimentation, and customer insights.
•Ensure seamless and consistent experiences across all digital touchpoints.

Build Industry-Leading Loyalty & CRM Capabilities
•Partner closely with marketing teams to strengthen customer acquisition and retention.
•Develop personalized customer experiences through data and technology.
•Enhance loyalty proposition, member engagement, and customer lifetime value.

Accelerate Omnichannel Customer Experience
•Create connected experiences across restaurants, kiosks, mobile ordering, delivery, and loyalty.
•Drive adoption of digital ordering solutions and self-service technologies.
•Ensure digital experiences support operational excellence and customer satisfaction.

Inspire and Develop High-Performing Teams
•Lead, coach, and develop a talented team of digital and technology professionals.
•Foster a culture of innovation, accountability, and continuous improvement.
•Build strong partnerships across marketing, operations, finance, and global technology teams.

What We're Looking For:
Experience
•10+ years of experience in Digital Product, E-Commerce, Consumer Technology, CRM, Loyalty, Digital Marketing, or Technology Leadership roles.
•Proven track record of building and scaling mobile app, loyalty, CRM, and customer-facing digital platforms that deliver measurable growth in engagement, retention, frequency, and sales.
•Proven experience deploying customer-facing and operational technology at scale across large, multi-site retail or QSR environments.
•Previous leadership experience managing cross-functional teams and complex stakeholder environments.
Preferred Industry Background
We welcome candidates from: Technology Platforms, E-Commerce, Retails and Food Service, Consumer Brands, Digital Marketplaces, Travel and Hospitality

Key Capabilities
•Strong commercial mindset and business acumen.
•Customer-obsessed with a passion for creating exceptional experiences.
•Data-driven decision maker.
•Exceptional communication and influencing skills.
•Entrepreneurial mindset with the ability to operate in a fast-moving environment.
•Ability to balance strategic thinking with execution excellence.