Head of Commercial

The Head of Commercial will lead AMODA’s Commercial functions to accelerate growth in the prefabrication and modular construction segment.

This role is responsible for building and executing a revenue strategy that integrates Commercial initiatives & performance, ensuring both functions work hand in hand to achieve consistent growth, strong brand visibility, and sustainable client relationships.

As a strategic partner to the CEO, the Head of Commercial will translate market opportunities into executable plans, develop the team’s capabilities, and strengthen AMODA’s position as an industry leader in prefabricated solutions.

Key Duties and Delights

• Define and execute a go-to-market strategy aligned with company revenue and margin targets.
• Own AMODA’s commercial performance, from lead generation to signed projects and recurring revenue.
• Identify new market segments and partnership opportunities (industrial, modular housing, B2B, institutional).
• Translate business goals into measurable commercial OKRs.
• Partner closely with Product, Operations, and Finance to align commercial targets with delivery capability and profitability.
• Lead the end-to-end revenue generation process: prospecting, qualification, negotiation, and closing.
• Build and manage a high-performing B2B sales motion that balances speed, reliability, and margin.
• Manage key account relationships and ensure high client satisfaction and repeat business.
• Drive consistent pipeline growth and forecasting accuracy using CRM data.
• Set sales playbooks, pitch materials, and pricing strategies for scalable growth.
• Build and coach high-performing Commercial teams with clear accountability.
• Foster collaboration between teams for smooth lead handover and unified execution.
• Encourage data-driven decision-making and performance culture within the team.

• Bachelor’s degree in Business, Marketing, Economics, Engineering, or related field (MBA preferred).
• Minimum 8–12 years of experience in Commercial, Sales, or Business Development leadership roles, ideally in construction, property, industrial products, or commercial banking sectors.
• Proven success in building and leading cross-functional project-based commercial teams.
• Strong understanding of B2B client acquisition, strategic account management, and revenue forecasting.
• Demonstrated ability to integrate data-driven sales processes with marketing lead-generation initiatives.
• Fluent in English and Bahasa Indonesia; excellent communication and negotiation skills.
• Exposure to prefabrication, modular construction, or infrastructure projects.
• Has managed both direct sales (enterprise clients) and indirect channels (partnerships, dealers, or institutions).
• Familiar with CRM tools (HubSpot, Salesforce, or Pipedrive) and marketing automation systems.
• Comfortable working in startup / scale-up environments with fast execution cycles.