Head of Category Strategy DACH (m/f/d)

marsΒ· Mars GmbH
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About this role

Job Description:

Ready to define the future of snacking? Shape the roadmap and lead the category strategy for our iconic Mars Snacking DACH portfolio.

What would be your key responsibilities?

  • Translate the global category strategy into a locally relevant vision and growth agenda.

  • Develop insight-led category strategies and solutions that drive shopper engagement and sustainable business growth.

  • Lead and develop a high-performing team of min. 4 associates, fostering collaboration, capability building and continuous improvement.

  • Identify category, customer and channel opportunities through data, insights and market trends.

  • Partner with commercial and cross-functional teams to embed category strategies into customer plans and activations.

  • Drive excellence in retail execution through clear priorities, performance tracking and best-practice frameworks.

  • Champion the use of data, analytics and AI-enabled solutions to improve category performance and decision-making.

  • Influence senior stakeholders across local, regional and global teams to advance the category growth agenda.

What are we looking for?

  • Extensive FMCG/CPG experience with a strong background in category strategy/management, commercial strategy or related functions.

  • Proven experience in senior category strategy/leadership and people management roles.

  • Demonstrated ability to build, develop and lead high-performing teams.

  • Strong analytical and strategic thinking skills, with the ability to translate insights into action.

  • Experience driving business transformation, change initiatives and continuous improvement programmes.

  • Excellent stakeholder management and influencing skills across diverse functions and organisational levels.

  • Strong commercial acumen and sound business judgement.

  • Experience developing customer-centric category solutions and delivering sustainable business growth.

  • Comfortable operating in a fast-paced, complex and evolving environment.

  • Fluency in German and English, both written and spoken.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

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Frequently Asked Questions

Is the salary disclosed for the Head of Category Strategy DACH (m/f/d) position at mars?
The salary for this Head of Category Strategy DACH (m/f/d) role at mars is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Head of Category Strategy DACH (m/f/d) position at mars located?
This Head of Category Strategy DACH (m/f/d) role at mars is based in AUT-Vienna, CHE-Zug-Zug, DEU-Baveria-Unterhaching. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Head of Category Strategy DACH (m/f/d) role at mars full-time or part-time?
This is listed as a Full time position. It is posted as a Head of Category Strategy DACH (m/f/d) role in the Mars GmbH department at mars.
Which team or department does the Head of Category Strategy DACH (m/f/d) at mars belong to?
This Head of Category Strategy DACH (m/f/d) position is part of the Mars GmbH department at mars. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Head of Category Strategy DACH (m/f/d) position at mars?
Click the "Apply Now" button on this page. You will be redirected to mars's official application portal hosted on workday where you can submit your application directly.
When was the Head of Category Strategy DACH (m/f/d) job at mars posted?
This Head of Category Strategy DACH (m/f/d) position at mars was posted on Aug 5, 2026. Apply as soon as possible β€” early applications are often reviewed first.
Head of Category Strategy DACH (m/f/d)
mars
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