Head of Brand & Retail Expansion

Optimal, on behalf of its clients, Bleecker & Love, a Greek lifestyle brand, is seeking a Head of Brand & Retail Expansion.

We are looking for someone who wants real ownership: the person who takes Bleecker & Love from a beloved local brand into new retail partnerships, new cities, and new audiences.

The Head of Brand & Retail Expansion will own marketing and growth for Bleecker & Love end-to-end: creating and running marketing campaigns, designing brand activations, and building new retail and co-branding partnerships. This is a hands-on, high-ownership role for someone who wants to build the next chapter of a growing, handmade Greek brand.

Key Responsibilities

Marketing & Campaigns:

•      Plan, create, and execute marketing campaigns across digital, social, and offline channels

•      Develop the content and communication calendar in line with brand identity and seasonal collections

•      Track campaign performance and adjust strategy based on results

Brand Activations:

•      Conceive and plan activations that build visibility and community around the brand

•      Coordinate execution with internal team and external suppliers/vendors

Retail Partnerships & Co-Branding:

•      Identify and approach retail stores, concept stores, and boutiques for new stocking and co-branding opportunities

•      Negotiate and manage terms of retail partnerships

•      Expand and manage relationships with existing partners (museums, hospitality, brands — building on current collaborations)

Relationship-Building & Business Development:

•      Build and maintain a network of retail, hospitality, and brand contacts to fuel future collaborations

•      Represent Bleecker & Love at relevant industry events and meetings

•      Bring new partnership and expansion opportunities to the founder for decision-making

Requirements & Qualifications

•      3–6+ years in marketing, brand management, or retail/business development (fashion, lifestyle, or design-led brands preferred)

•      Track record of running marketing campaigns and/or building retail or partnership relationships

•      Experience planning events or brand activations is a strong plus

•      Comfortable operating solo in a small company, wearing multiple hats

•      Excellent communication and negotiation skills

•      Fluent in Greek and English (additional languages a plus, given international expansion goals)

•      Based in or able to work hybrid from Athens

Success Looks Like

•      A consistent, effective marketing campaign calendar driving brand awareness and sales

•      New retail/co-branding partnerships signed and active

•      A growing network of retail, hospitality, and brand relationships feeding future opportunities

What We Offer

•      High ownership and direct influence on brand direction and growth

•      Hybrid work arrangement based in Athens

•      A creative, handmade-in-Greece brand with real international potential