Head of Brand & Product Marketing
About this role
Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.
Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.
Grow With Us
We are looking for a Head of Brand & Product Marketing to join our team. This is building, not maintaining. You will own how Workstream is positioned, launched, and remembered, at the moment we expand from a vertical SaaS leader into an AI-native platform for the entire frontline workforce. You'll run product marketing, brand, content, and design as one team, report directly to our revenue leadership, and see your work show up in the pipeline within weeks, not quarters.
We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here.
Location & Relocation
- This is a 4 to 5-days-per-week in-office role at our San Francisco office. We believe being together is important for building quickly, collaborating closely, and shaping the next chapter of Workstream
- We support relocation and visa sponsorship for the right candidate
Day In The Life
- Positioning & Narrative: Own Workstream's positioning and messaging end to end, including the biggest open strategic question we have: leading with our restaurant dominance vs. the broader frontline-workforce story. You'll test it, not debate it.
- Product Launches: Run GTM launches for a portfolio that now ships AI products (like our AI assistant for frontline teams) alongside hiring, HR, and payroll. Messaging, pricing & packaging input, launch plans, and the enablement that makes Sales dangerous in the first week.
- Brand & Content: Lead our content and design team across the website, case studies, video, webinars, and social. Raise the bar on everything customer-facing, and use AI to produce at a pace a team twice our size couldn't match a year ago.
- Working with Sales: Arm AEs and partnerships with narratives, competitive teardowns, ROI stories, and customer proof. Sit in on deals. Talk to lost prospects. Change the message when the market tells you to.
- Team Leadership: Manage and grow a small, high-output team of product marketers, content marketers, and designers, and be the strongest IC on it when it matters.
Who You Are
- Slope over pedigree: 5+ years in B2B marketing with real product marketing depth, but we care more about what you've shipped and how fast you're improving than the logos on your resume.
- Management experience: You have built and led hungry and dynamic marketing teams in the past.
- Founder energy: you've started something (a company, a category, a function from zero) and you default to action; former founders welcome!
- A writer and an operator: you produce sharp positioning yourself, and you build systems so the team produces it without you.
- AI-native: you already use AI agents across your daily work and you'll push the team to do the same.
- Commercially ruthless: you measure marketing in pipeline and revenue, not impressions.
- Hungry: you outwork the market and you want the scope of a VP role earlier than a big company would ever give it to you.
- Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.
Travel & Location
- Willing to relocate to San Francisco; in-office at least 4 days per week
- Occasional travel for customer visits, conferences, and team events
What We Offer
- Pay directly to your bank account (once a month)
- Health Insurance
- Flexible PTO
- Follow Singapore Holidays
- Company-issued device will be provided
- Workstream will process CPF and taxes
- Experience using AI to automate repetitive and data processing tasks.
- Prior exposure to code-based automation workflows (e.g. Python scripts, APIs, Zapier, or similar) - no need to know how to code!
- Familiarity with common marketing tools (e.g. HubSpot, Google Analytics, Google Tag Manager)
Know More About Workstream
- https://www.workstream.us/blog/funding-series-b
- https://techcrunch.com/2021/08/26/workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond/
- https://techbuzz.news/buzzworthy-august-27-2021/
Additional Information
Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to the full inclusion of all qualified individuals.
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You'll be redirected to workstream's official application page on Greenhouse.