Head of Automated Growth

About the role

Scaling Rippling into the billions of revenue requires tremendous out of the box thinking + execution across our entire growth engine and 30+ products.

We're looking for a Head of Growth to find + scale new frontiers of growth marketing at Rippling.

You'll be responsible for SEO and AI Search, conversion rate optimization (think rippling.com), automated campaigns into our prospects, and any/everything else you can brainstorm and test outside of the existing Rippling growth motion.

You 'll collaborate across Marketing Ops, Growth Engineering, RevOps and Product to find new unlocks for Rippling’s revenue engine.

We're looking for a curious, technical generalist with very strong growth instincts that has meaningfully scaled revenue in the past. You will oversee some of the highest leverage areas of Rippling’s growth engine, find new unlocks, and you’ll be deep in the weeds executing day to day. This is a perfect role for anyone who loves building, growing revenue, systems thinking, managing a mighty team, and wants to operate at massive scale with a business that has clear PMF.

What you will own

• Our CRO program and increasing conversion & time-on site across all of rippling.com
• SEO and AI Search at Rippling
• Automated campaign (cold email, direct mail, LinkedIn, etc) performance
• Unlocking new growth channels for Rippling
• Serving as the central hub of excellence for some subset of CRO, SEO + AI search, automated campaigns and more for our other business units at Rippling
• Leveraging customer and prospect insights to level up how we segment and think about messaging worldwide
• Deeply understanding the GTM org and constantly looking for new ways to help level up the team
• Analyzing data to understand what’s working and what’s not - from reading through replies to writing SQL and hopping into Excel
• Working closely with growth engineering, marketing ops, revenue ops and sales to deliver impactful business outcomes

What you will need

• 5+ years of experience doing both quantitative and qualitative work in growth marketing, ideally in B2B
• Clearly measurable experience driving significant business impact (revenue, qualified demos, sign ups, etc) in a past role at a big-leagues level of scale
• Well honed technical skills beyond excel analysis. Ideally you will have some level of coding/SQL experience and/or are comfortable using LLMs to build technical solutions
• Hackiness and creativity balanced with scale. You’re constantly generating new ideas to test and you thoughtfully balance doing whatever it takes to get your projects over the finish line with building systems that can scale
• Management experience hiring, building and scaling a team
• Agility and speed. You’ll constantly try new growth ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them
• A product mindset. Manual processes bother you, and you have a track record of automating them. You are a naturally structured problem-solver
• Naturally curious. You are a hacker at heart with a history of running down random rabbit holes out of curiosity
• Excellent communication skills. Whether collaborating with technical teams on product specs or chipping in on copy for a new campaign, you communicate your ideas clearly and concisely, adapting your style to your audience and objectives

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.