GTM Engineer(Go-To-Market Strategist)

About the Role

Key Responsibilities

• Define our Ideal Customer Profile (ICP) and identify the right market segments to target.
• Create clear positioning and messaging for our products and services.
• Choose the right mix of marketing channels for each offering.
• Plan and manage product and service launches, from strategy to live campaigns.
• Work closely with the design, product, and sales teams to keep messaging consistent.

• Manage Meta Ads end to end, including audience targeting, creative testing, bidding, and scaling.
• Plan, launch, and grow campaigns on Google, LinkedIn, and new channels.
• Manage advertising budgets and ensure money is spent efficiently.
• Build and improve the full marketing funnel, from first contact to closed deal.

• Set up and maintain tracking tools such as pixels, Conversions API, event tagging, and UTM links.
• Monitor key metrics such as CTR, CPC, CPA, and ROAS using GA4 and other tools.
• Run A/B tests on ads, landing pages, messaging, and audiences, and record what works.
• Keep CRM data accurate and share clear performance reports with the team.

• Use AI tools to speed up ad copywriting, creative production, campaign optimization, and reporting.

Requirements

• 1.5+ years of experience in digital or performance marketing.
• Strong, hands-on experience running Meta Ads.
• Experience growing campaigns across more than one ad platform.
• Experience creating or executing go-to-market plans, including positioning, segmentation, and launches.
• Comfort managing a budget and being responsible for results.
• Good understanding of marketing funnels, audience segmentation, and retargeting.
• Working knowledge of GA4 and CRM or marketing automation tools.
• Familiarity with AI marketing tools, such as copywriting assistants and creative generators.
• Strong Google Sheets or Excel skills.
• Clear communication and strong analytical thinking.
• A proactive attitude and interest in building new things.

Good to Have

• Basic knowledge of SQL.
• Experience with Mixpanel, Amplitude, or similar analytics tools.
• Background in product positioning, pricing, or marketing automation.
• Interest in AI-based marketing analytics or predictive modeling.

What We Offer

• Ownership: Lead GTM strategy and campaigns that directly impact company revenue.
• Autonomy: Freedom to make decisions from day one.
• Collaboration: Work closely with product, sales, and design teams.
• Open culture: A flat team that encourages new ideas and fast learning.
• Growth: A clear path toward senior GTM or marketing leadership roles.
• Rewards: Competitive salary with performance-based incentives.