Lead, Commerce & Growth Product Analytics
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Growth & Marketing Operations Sr. Specialist
Sumerge· Marketing
About this role
- Develop full-funnel growth and demand-generation plans aligned with annual priorities and campaign objectives.
- Define target audiences, channel mix, budgets, testing plans and campaign roadmaps across KSA, UAE and Egypt.
- Own performance across paid media, email, web, SEO, retargeting, webinars, events and always-on journeys.
- Set and track MQL, conversion, cost and funnel performance targets with key marketing stakeholders.
- Manage media and agency partners, ensuring delivery, quality, spend and performance against agreed SLAs.
- Own HubSpot Marketing Hub as the core marketing activation and automation platform.
- Ensure effective integration and lifecycle governance between HubSpot and Microsoft Dynamics.
- Build and optimise segmentation, lead scoring, routing, nurture journeys, forms, UTMs, dashboards and attribution.
- Lead A/B testing, landing-page optimisation, data hygiene, QA and regular campaign performance reviews.
- Leverage AI and automation tools to improve analysis, reporting and scalable campaign operations while maintaining data quality and control.
- Bachelor’s degree in Marketing, Business, Analytics, IT, Engineering or related field; HubSpot/GA4 certifications preferred.
- 8+ years’ experience, including 4+ years in B2B growth, demand generation or marketing operations within technology/SaaS/FinTech or related sectors.
- Proven experience managing full-funnel B2B campaigns, budgets, MQL/SQL conversion, CPL/CAC and pipeline reporting.
- Advanced hands-on HubSpot Marketing Hub experience; familiarity with Microsoft Dynamics or Salesforce.
- Strong knowledge of GA4, Google Ads, LinkedIn Campaign Manager, UTMs, A/B testing and CRO.
- Practical experience using AI and automation tools to improve campaign execution, analysis and reporting.
- Strong analytics, agency management and cross-functional leadership skills.
- Excellent English communication and executive reporting capabilities.
Frequently Asked Questions
Is the salary disclosed for the Growth & Marketing Operations Sr. Specialist position at Sumerge?
The salary for this Growth & Marketing Operations Sr. Specialist role at Sumerge is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Growth & Marketing Operations Sr. Specialist position at Sumerge located?
This Growth & Marketing Operations Sr. Specialist role at Sumerge is based in Cairo, Cairo Governorate, Egypt. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Growth & Marketing Operations Sr. Specialist role at Sumerge full-time or part-time?
This is listed as a Full time position. It is posted as a Growth & Marketing Operations Sr. Specialist role in the Marketing department at Sumerge.
Which team or department does the Growth & Marketing Operations Sr. Specialist at Sumerge belong to?
This Growth & Marketing Operations Sr. Specialist position is part of the Marketing department at Sumerge. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Growth & Marketing Operations Sr. Specialist position at Sumerge?
Click the "Apply Now" button on this page. You will be redirected to Sumerge's official application portal hosted on workable where you can submit your application directly.
When was the Growth & Marketing Operations Sr. Specialist job at Sumerge posted?
This Growth & Marketing Operations Sr. Specialist position at Sumerge was posted on Aug 9, 2026. Apply as soon as possible — early applications are often reviewed first.
Growth & Marketing Operations Sr. Specialist
Sumerge
You'll be redirected to Sumerge's official application page on workable.