Growth Marketer (ANZ Remote, Fixed-Term)

Australia or New Zealand | 12 month fixed-term contract  🚀

About Optimal 

At Optimal we provide powerful UX research tools to help teams make data-driven decisions. Trusted by the world’s biggest brands, we’re on a mission to help teams create delightful, user-friendly products that people love. 

The role

We're looking for a Growth Marketer to join our team and help take our enterprise user acquisition, engagement, and retention to the next level.

You’ll be responsible for planning and executing growth initiatives across acquisition, activation, and retention channels. You’ll work cross-functionally with our marketing, product, and sales teams to build and execute data-driven campaigns that scale our user base, improve our onboarding process, and drive ongoing engagement with our platform. 

What you'll do

1. Growth Strategy & Execution:
   • Develop and implement data-driven growth strategies to generate qualified pipeline and expand revenue across target accounts.
   • Optimise conversion across the full funnel, from demand and account engagement through to trial, sales handoff, and closed/won.
   • Identify and execute innovative marketing campaigns across channels, including lifecycle/email, content, paid media, email, ABM and partnerships.
2. Demand Generation & Paid Media:
   • Manage and optimize paid marketing campaigns to drive high-quality traffic and maximize ROI
   • Test and experiment with new channel tests like ChatGPT Ads, Reddit Ads, content syndication, direct mail
   • Run ABM program - target account selection, orchestration, measuring account-level impact on pipeline and revenue
   • Measure and report on channel and campaign performance and other key  metrics within the marketing funnel 
   • Own and manage lead nurture content and strategy  to increase inbound lead velocity  and manage marketing to sales handover
   • Lead the marketing and sales relationship 
3. Lifecycle, Retention & Engagement:
   • Develop and run lifecycle program across email, in-app messaging, and re-engagement  to drive activation, trial conversion, retention, and expansion.
   • Partner with product and product marketing to create personalized in-product experiences that drive usage and retention.
   • Analyze customer behavior to identify opportunities for improving the user journey, onboarding, and customer engagement.
4. SEO/AEO & Website
   • Own strategy for SEO and AEO to grow discoverability. 
   • Drive website and landing page optimisation to improve conversion across the funnel.
5. Marketing Operations & Data
   • Own the martech stack, marketing operations and automation (Hubspot).
   • Maintain attribution, dashboards and reporting; Conduct cohort, funnel and segmentation analysis to better understand user behavior and inform strategy.
   • Fluent in metrics like LTV, churn, CAC and how they inform decisions.
   • Track and measure the performance of all growth initiatives, leveraging analytics and attribution tools (e.g., Google Analytics, Hubspot, Fibbler) to inform decisions.
   • Build and maintain dashboards and reports to track key growth metrics and inform leadership on progress toward goals.

What we’re looking for:

• 10+ years of experience in growth marketing, digital marketing, or a related field, preferably in SaaS or B2B environments
• Proven track record of driving user acquisition, engagement and retention 

• Direct experience with demand generation technology including Hubspot and ad platforms including Linkedin Ads and Google Ads. 

What’s in it for you:

• Competitive salary (we offer a salary that reflects your experience and the value you’ll bring to our team)
• Annual wellbeing allowance and support
• 4 weeks annual leave, plus an additional day off on your birthday!
• Opportunities for professional growth and development

Be part of a fast-growing company that’s trusted by the biggest brands in the world and work in an innovative environment where your work makes a real impact. If you’re a growth marketing leader with a passion for data-driven results and scaling user-centric platforms, we would love to hear from you.